Research On Graphic Semantic Based On Film And Television Animation

This paper uses the aesthetics, semantics, semiotics viewpoint the organic unity of the methods, from the aesthetic and cultural connotation of the point of research, with animation of movie and TV of flat semantics as the object of study of effective analysis and consideration.The article with animation painting’s unique charm in the digital context standings the logical starting point of view, through the analysis of the global context of film and television animation development present situation, proposed the creation of animation technology is not all, many of the traditional two-dimensional animation by virtue of the unique aesthetic and modeling language is widely respected by the global fan, access to the art value at the same time both commercial effect. From the perspective of animation, dynamic image, graphic language and the lens after binding to semantics, from more macroscopical, more comprehensive perspective analysis of inductive flat semantics in film and television animation performance, hope to improve China’s film and television animation art style, to provide a new perspective and method.This paper is divided into six chapters.The first chapter is the introduction, put forward in film and television animation graphic semantic research subject, briefly discussed the research background, cultural background. Analysis of the domestic and foreign research present situation. Defines animation, television animation, graphic semantic concept, elaborated the significance of the study.The second chapter is the key chapter, elaborated the flat semantic introduction, pointed out that the study of semantics is essentially for people in daily life emotional symbols and language symbols of morphology. This chapter from the perspective of semiotics, semantics angle separately from flat Semantic Essence and characteristic, flat semantics communication principle, the objective of flat semantic aspects of flat semantic principles are discussed, analysis of flat semantic character of sign, and stresses in the creation of animation major in the field, flat semantic purposes in addition to the modeling language, the visual element on the " sentences" composed of unique "vocabulary"," grammar " and " context" to convey information, more important is the transfer of animation culture value.The third chapter briefly introduces the origin and development of film and television animation, detailed analysis of the aesthetic characteristics of film and television animation and animation visual language elements. The animation and art, animation and film in two different media of comparative analysis, pointed out the animation art and quasi dynamic coexistence aesthetic features and aesthetic characteristics of symbols. Animation lens language for static analysis is illustrated by the study of animation picture form symbol semantic importance:form symbol construction layout directly affect the success or failure of the lens language can accurately convey to the audience the letter paper. At the end of the chapter, the animated visual language to shape, color, movement of the three categories, for the plane of semantic forms research.The fourth chapter discusses the film and television animation flat semantic composition. From a linguistic perspective, the film and television animation in the plane of the semantics is divided into:word form, word formation, constitution of context, expression and rhetoric consists of four parts, and from the semantics and semiotic perspectives respectively, analyzes the structure and function of each part. In the context of chapters, the modern art style Cubism, Dadaism, stylistic, pop art, Abstract Expressionism as " context" in detail. The expression and rhetoric chapters, respectively from the angle of picture composition and image animation angle, will express with rhetorical structure is divided into the design of expression form and color, movement of the rhetoric of two parts.The fifth chapter is the key chapter, from a historical and cultural perspective on film and television animation in the plane of semantic forms undertook comb and inducing, combined with a large number of master works and commercial examples of" text"," vocabulary "," context"," expression and rhetoric " in four parts in film and television animation the emotional expression and Semantic Connotation, demonstration flat semantic propagation is the essence of convey affective information and works of cultural connotations, attempts to summarize in film and television animation flat semantic parts forms the rule and the method. Contents include:Master of animation works in the plane of the semantic study of point and line; emotional expression; text, code, graphics and animation in the semantic study; modern art style of animation in the semantic research; conformation, color symbol symbols, movement of animation in semantic study.The sixth chapter analyzes the Chinese animation graphic semantic, from the Chinese animation esthetics style angle elaborated animation works in the beauty of artistic conception and means beauty, based on the classic animation havoc in heaven, the golden conch, Zhu Bajie watermelon flat semantic analysis shows that Chinese animation writing direction in the future.The seventh chapter is the conclusion of the full text through them, summed up the plane of semantic composition forms and modes of expression, for China’s animation innovation and artistry to provide new perspective.