Research On The Protection And Industrial Development Of Jiangxi Intangible Cultural Heritage

As a reality of the traditional national culture, intangible cultural heritage is the living culture system of "life", which has rich connotation. It represents the different cultural community spirit and individuality. Strengthening the understanding and protection of the intangible cultural heritage is to strengthen the firm understanding of the traditional culture of ethnic and national identity of the gene. And it is also the basic requirement of awakening regional folk cultural consciousness and cultural self-confidence. Jiangxi is a large province of resources of intangible cultural heritage.It has1594projects of the intangible cultural heritage, including44state-level, provincial370,380municipal, county800(as of to June,2011). The intangible cultural heritage is becoming a new force in Jiangxi culture industry. So, to promote the protection and development of intangible cultural heritage will greatly promote the comprehensive development of Jiangxi cultural industry and the cause of the economic and social. The main research work and achievements:1. By elaborating the related theory and literature review of intangible cultural heritage study, this dissertation explore and study the concept definition, value assessment, protection and cultural industry development of the intangible cultural heritage. Give a more complete summary to the endowment of Jiangxi intangible cultural heritage,which summarizing the characteristics of Jiangxi intangible cultural heritage such as high stock abundance, complete category, cultural differences and strong regional concentration, regional distribution imbalance, regional dependent strong and lack of industrialization project. Then, we analysis of the achievement and problems of protection of Jiangxi intangible cultural heritage.2. Through the construction of Jiangxi intangible cultural heritage resource value assessment system based on D-AHP method, this paper do a quantitative assessment of Jiangxi40state-level intangible cultural heritage. It summarize that among the internal evaluation index system, the history remote degree, unique, cultural identity, education Research, brand efficacy, economic effect, pragmatic degree are the weight index. And, in the40national projects, Jiangxi intangible cultural heritage can be divided into industrial development (≥70), recession (50-70) and endangered category (≤50).3. Through the analysis of Kabuki and Song-and-Dance Duet,we find there are four experience to do the protection and utilization of intangible cultural heritage.That is strengthening the regional traditional culture consciousness, promoting the intangible cultural heritage into the city culture environment, attention to the integration of resources and exploring the mode of marketing management. Then,this paper straighten out the confusion and contradiction between protection and utilization of the intangible cultural heritage. Following the principles of protection and utilization, resources integration and sustainable development, we construct the protection and utilization model of Jiangxi intangible cultural heritage by industry driven model, hierarchical linkage model and classification archiving model.4. From the intangible cultural heritage can provide material, creating new formats, creating special features for the cultural industries; cultural industry can play the role of absorb, communication, marketing on the intangible cultural heritage, we analysis and point out that there exist mutual needs and complement each other logic relation between the intangible cultural heritage and cultural industry.Then, using the SWOT analysis method, Sort out the advantages, disadvantages, opportunities, threats of Jiangxi intangible cultural heritage industry development. At last, using the archetype analysis technology, this chapter build the Limits to Growth,Vicious Cmpetition and Quench Poison archetypes and find problems and difficulties that may exist in the development of Jiangxi cultural industry. According to this, we put forward corresponding management countermeasures and few strategic thinking.5. Through constructing the CCR model and Malmquist index model based on DEA,we do dynamic analysis on efficiency of industrial performance and input-output of Jingdezhen ceramic industry. Based on this,we sum up the common features of intangible cultural heritage industry development. The first is creative intellectual labor has originality and uniqueness,which gives the high creative value and humanistic value of product.The second is individual workshop becoming the main mode of the intangible cultural heritage industry development,and it gradually formed a strong industry cluster. Thirdly,it is necessary to promote the transformation and upgrading of industry for promoting the individual studio continued to mature and grow.6. Based on the previous research,from government leadership, community actively participate, effective market operation three aspects,we put forward ten countermeasures:strengthening the organization and implementing the responsibility, to accelerate the legislation and system construction, improving the bearing capacity of cultural environment and cultivating industrial talent, to create social atmosphere and carry out exchanges and cooperation, constructing innovation system and promoting brand construction, to speed up the originality and promote the upgrade of industry.