Research Of Political Identity Educationof Citizens In Social Media Environment

Political identity is a link between members of the society and the political system, has a very important role.for the members of the society and the political system. Today, China is in the international environment of globalization, while reform and development have entered the "crucial period" and "Deep zone",and citizen participation in the political desire and passion growing. At this time, in the context of globalization and information technology, Social Media expand rapidly.Social media is online social network, based on Web2.0, dependent on the user’s social relations, user content production and information exchange as its core, with Facebook, Twitter, Micro-blog, Wechat and other representatives. Social media features include: extensive staff participation, social dissemination of information, content producers autonomy and collaboration, Human-centered Syndication.With strong social mobilization and empowerment functions, Social Media greatly release the social discourse space, improve citizen access to information and communication ability to inspire them to participate in political and social life of the initiative, so that power can be put into practice. Social Media is involved in all aspects of life, profoundly changed the thinking and behavior of citizens, and even the country’s politics and diplomacy. Social Media provides channels for citizen to participate in political and public decision-making. The depth and breadth of citizen participation in politics has been greatly expanded.Social Media affect political identity in political communication by re-setting the agenda, reconstruction of political participation patterns, construction of shared values groups, as well as construction of meaning. Social Media has become "valve" and "supervisor" of political system up and running, has become an important interest demands channels and important means of government oversight. At the same time, Social Media has become a "booster" to improve government management. Citizens through the comments and forward to express their attitude, which quickly gathered into public opinion, faster feedback principles and policies. Government can find the problem in the past not found and improve work. Under the social media environment, forming a "party leaders, heads of government departments←→Social Media users" interactive mode, changing the political participation patterns. Political participation of citizens see themselves gradually affecting social life and public decision-making, thereby enhancing confidence in the political system, and promoting political identity. At the same time, Social Media promotes the government improves social governance. Civic engagement through social media and political performance is greatly improved, so that citizen participation in the political performance is greatly improved, so that citizens from the passivity of political identity into a proactive political identity.However, in the Social Media environment, the complex social problems and conflicts caused by the transition period is also concentrated exposure and rapid spread, so that the political awareness of citizens, political emotions, political attitudes changed dramatically, affecting citizens political identity. For example, Social Media exacerbated the confusion in the ideological field. Social Media has become propaganda and ideological penetration positions, largely shaken the faith of citizens of belief in Marxism and the socialist road with Chinese characteristics. Social Media has become focused on a variety of irrational speech fermentation and communication platform, social conflicts caused by negative emotions do not get into remission but inspired acts of violence, resulting in the spread of social antagonism. Social Media with a strong ability to communicate and organize mobilization, aggregates various sounds and attitudes of citizens, increasing the difficulty of social governance. While the Government to resolve conflicts and problems, social media continue to be exposed to new problems and disadvantages of the system, such as, more heavy burden of governance. These factors have contributed to the emergence of citizen’s political identity negative changes, such as false identity trend, weakening political beliefs, as well as temporary and volatility of political identity.Political identity as a political practice, subject to political, economic, cultural and social factors, and many other constraints and impact. Factors that affect the citizens’ political identity is diverse. In this paper, several macro and micro level, many variables and factors of the current civic and political identity of the causes of the problems specific analysis. In this paper, the variables and factors that affect the citizens’ political identity analyzed in detail. This paper argues that factors include: social transformation, increased differentiation undermine the interests of political identity, globalization and multicultural blend of ideological infiltration, ideology guiding effect of poor government and the mainstream media, effectiveness of ideological and political education has decreased.Whether China can successfully implement political and economic reforms and maintain social stability, depends largely on scientific enhance political identity of Chinese citizens, especially how to use Social Media to guide citizens’ political identity, and civic and political participation capacity. This has become a major issue in the party and government reform and development. Under the current Social Media environment, due to various thoughts flying around, a variety of foreign cultures quietly penetration, the more we need to build consensus. Boot political identity of citizens, citizens should be guided consciously practice "China Dream" socialism, advancing socialism with Chinese characteristics "Three identity"- Road recognition, Theory identity, Institutional identity. Boot political identity of citizens agree that the road of socialism with Chinese characteristics, we must continue to enhance the development of socialism with Chinese characteristics and consciously self-confidence, hold on to the Marxism. Emancipating the mind, developing the socialist road with Chinese characteristics, deepening reform, promoting the construction of socialism and Party with the spirit of reform. Boot theory identity of socialism with Chinese characteristics, need to enhance the theoretical thinking and ability to promote the popularization of Marxist theory, and theoretical innovation in practice, consolidate the theoretical foundation of the socialist masses identity. Boot institutional identity of socialism with Chinese characteristics, need to unswervingly develop socialist democratic politics with Chinese characteristics, adhere to the socialist economic system with Chinese characteristics, consolidate the material basis, adhere to the system innovation.In Social Media environment, guidance of citizens’ political identity need to pay attention to the principles of methods. First of all, we should publicize dominant and recessive penetration combined. On the one hand, actively promote the mainstream values, emphasizing the superiority of their ideology, to expand cultural influence. On the other hand, flexibly work with opinion leaders, play a guiding role of advanced typical example, in order to create a good media environment and social atmosphere. Secondly, combine active construction with Conflict mitigation. Rich carrier ideological and political education by using Social Media, to build a full range of public opinion and timely collection mechanisms, feedback mechanisms and crisis response mechanisms. Under the Social Media environment, public opinion evolving very rapidly. In daily work, we should pay attention to the movements of thought and opinion of citizens, to create a platform of communication and services, cultivate the basis of identity. In the event of a crisis, we should actively resolve intensify contradictions and emotions in Social Media, publicize the government’s policies, guide citizens to look at the problem rationally and objectively. Third, strengthening the individual services and guidance. Social media determine the characteristics of the ideological and political education must focus on spiritual needs of individuals, guiding citizens to take the initiative. Social Media enable citizens spontaneously formed a large number of organizations and agencies involved in public service, to cultivate "volunteerism". Government could lead volunteerism to political participation by building voluntary mechanisms, raise the level of public services of the government and to guarantee the exercise of the right of citizens to participate in public decision-making. Under the Social Media environment, guidance of political identify should be promoted to build a strong partnership between government and citizen-based network infrastructure, so that citizens could actively participate in public decision-making, and learn how to communicate and cooperate with government effectively. Through the exchange, the government and citizens form an organic links, form a joint online and offline, enhance mutual trust, cultivate a sense of belonging and community capacity for collective action, thereby promoting citizens’ political identity.Under the Social Media environment, the whole society should work together to promote political identity. This paper attempts to propose feasible policies from several levels. First, strengthen relevant education and training. Including the improvement and innovation of ideological and political education, and strengthen civic education and media literacy, enhance political participation, building ethical system construction of Social Media, guiding self-discipline of media workers and users. Second, in the aspect of construction of Social Media, to enhance the traditional mainstream media’s ability to guide public opinion in social media. Combine consensus leading in social media with ideological work. Through innovative forms of propaganda, settings attractive framework for the interpretation of the core values in Social Media environment, and through vivid and effective way to guide political identity. Third, in the aspect of government, the most important thing is to improve the credibility of the government, deepening reform, strengthening the material basis of political identity. At the same time, the government should enhance the ability to use social media to optimize social governance. Conflict of multiple values and missing of core values are the most important cause for the weakening of citizens’ political identity. This requires strengthening the construction of socialist political culture, to build a socialist core value system. Enhancing citizens’ political identity by cognitive orientation, emotional orientation, evaluation orientation.