Study On The Synergy Mechanism Of Intangible Assets Operation In World Heritage Sites

Intangible Assets are important part of world heritage resources and heritage values, therefore, whether the intangible assets could be reasonably positioned, communicated, extension, used or not affect the authenticity, integrity and image of the heritage resources. At present, the majority of the world heritage sites lack of the heritage protection and utilization awareness, so the value of intangible assets can not be achieved, leads the serious loss of assets because of the random occupation. As intangible assets at home and abroad for the world heritage research just get starting, the whole operating system still lacks depth and systematic research.In this dissertation, according to theoretical and empirical analysis, we define the meaning of intangible assets and properties; give comprehensive analysis of the operating system, the composition, structure, synergy effects; systemically research the intangible heritage in the formation of cooperative operation mechanism, mechanism, collaborative degree evaluation method , optimization strategies and security measuresThe innovations of the dissertation include: firstly, builds the intangible operating system, summarizes the operation objects and intangible assets stakeholders; according to the relationship between stakeholders and responsibilities, divides the operating system further into the administration of operating system and the external market sub-system. With the PEST model, analyzes the system operating environment, and defines the power system operation of the environmental factors as competitive factors, resilience factors, and reaction forces and control factors. Secondly, analyzes four principal-agent relationship of intangible assets, and establishes the undefined and not fully principal-agent model of supervision, using the game theory in-depth analyzing the public, the central government, local government and operating companies and intangible assets. And other operators directly related to the dynamic game between the process of analysis efforts come to make the agent chooses the incentive compatibility constraints, participation constraints, and the principal decided to entrust the basic conditions. Thirdly, building intangible assets synergy operational mechanism in world heritage sites, and based on the analysis of operations in the synergy of intangible assets, collaborative law, collaborative opportunities, this dissertation obtains the coordination and operation mechanism of the formation mechanism of evolution of the system and divides self-organizing system into fluctuations, order parameter and the coordination state; Explore graph method be used to explore system map order parameter for the distribution of benefits between subjects, the degree of information sharing, operational investment and financing channels, loyalty, cooperation, coordination and public relations efforts in protecting intellectual property rights, and social and economic development Level, social supervision, research and technical support, heritage management policies and regulations belong to control parameters. According to the results, this paper divides solving operational coordination mechanisms into the distribution of benefits ; information sharing mechanisms; investment and financing mechanism; the trust mechanism; coordination of public relations; intellectual property protection. Selected relevant index of World Heritage to built a model valuating the collaborative degree of cooperative operation mechanism by intangible assets and made a six-order parameters of the optimization strategy. Take the analysis of world cultural heritage Y to verify the operability of the model and effectiveness.The results can promote the development and utilization of the World Heritage intangible; development of commercial operations; improve asset utilization; mine the potential economic benefits; coordination between stakeholders, to realize the role of increasing the value of intangible heritage better. So we can share the community heritage resources and achieve the real change from static to dynamic, from protection to the heritage of the world heritage.