Theoretical Analysis And Empirical Study On Green Competitiveness Of Enterprises

Along with the concept of sustainable development, the green trend of world economy has become increasingly obvious, and great attention has been paid to the environmental protection. The ability of sustainable development has been one of the most important factors for the evaluation enterprise’s competition. Due to the rigid enforcement of governments’environmental protection laws, enhanced consumers’green demand and increased world green trade, the competition based on the green factor has gradually displaced the traditional competition mode. If taking account into the consumption of natural resources, the pollution of ecological system and the cost of environmental protection, how to measure the enterprise’s competitiveness has become a hot issue among theoreticians, businessmen and government officials. The introduction to the concept of green competitiveness of enterprises has changed the way of measurement which only focuses on benefit index.The green competitiveness of enterprises in China is much lower than those in the developed country from the aspect of the utilization efficiency of resources and energy, and the emission level of pollutant per unit. At present, environmental pollution and deficient resources has inhibited Chinese enterprises from developing because the Chinese enterprises are still in the condition of high input, high consumption, low quality, and low efficiency. Based on the analysis mentioned, how to cultivate and improve the green competitiveness of enterprises has become a practical subject. First of all, we must explain the definition of the green competitiveness of enterprises, its source and those factors may influence its evolution, including how it forms, how to control it and how an enterprise gets green competitiveness. This paper attempts to find the answer how to improve the green competitiveness of enterprises, what the current situation is and how to improve it, on the empirical researches home and abroad.This paper finds that the study of green competitiveness of enterprises has concentrated on the definition of the conception and some preliminary analysis of influencing factors, and there are a few number of studies on the relation between formation mechanism and enterprise performance. Based on this condition, this paper takes on an empirical analysis and normative analysis to construct a theoretical analysis framework of the green competitiveness and holds that the system of theoretical analysis should include the feature analysis of enterprise’s competitiveness, the definition of the conception of the green competitiveness of enterprises, formation mechanism and influencing factors of the green competitiveness of enterprises, and the study of relationship between the green competitiveness of enterprises and enterprise performance.In order to construct this system of theoretical analysis, firstly, the paper makes a review of the domestic and foreign literature about green competitiveness of enterprise systematically and clearly expounds the conception of green competitiveness of enterprise and analyses the essence of green competitiveness of enterprise in order to construct a theoretical analysis framework of the green competitiveness. Secondly, this paper makes an analysis on motivation of green environment of enterprise’s management and further discloses new feature of enterprise’s competitiveness. Based on this analysis, this paper concludes that the source of enterprise’s competitiveness involves internal factors and external factors, and the internal factors include direct factors and indirect factors. The internal factor of green competitiveness of enterprise is fundamental element and is the main variable of determining the advantage of enterprise’s competitiveness. The external factor of green competitiveness of enterprise is secondary factor. This paper holds that the source of green competitiveness of enterprise consists of green resources, which include soft resource and hard resource, and green ability including ability to implement of green value and support ability of green value. The external environmental factor is important influencing factors of the source of enterprise’s competitiveness. These three factors constitute the influencing factors of green competitiveness of enterprise and affect each other. On the basis of influencing factors of green competitiveness of enterprise, on the guidance of the strategic management economics, this paper takes an analysis on the relationship between green competitiveness of enterprise and enterprise performance.Based on the theoretical analysis framework and the questionnaire of investigation, this paper makes an analysis on relationship between the influencing factors of green competitiveness of enterprise and enterprise performance. We analyze the six factors of the green competitiveness of enterprises, which include the implementation of green value, innovation of green technology, green culture of enterprise, green market and condition of green policy. The relationship between six factors and enterprise’s performance is addressed as well. Through the regressional analysis, a positive correlation between green performance and the above six factors, except green culture of enterprise. From the empirical analysis, we can further put forward that the study of the relationship between influencing factors and enterprise performance is a new research results. Based on the analysis and research, we fundamentally find the reasonable factor of improving green competitiveness of enterprises and green performance. Furthermore, the study can provide evidence for designing the evaluation system on green competitiveness of enterprises and research on countermeasure of promotion.We find that the study about the evaluation model of competitiveness of enterprises is relative larger and the study of the green competitiveness of enterprises is less, especially digital reflecting the green competitiveness of enterprises from the literature. Furthermore, the number of the evaluation model of green competitiveness of enterprises from the literature is limited. Based on the previous analysis, this paper constructs comprehensive evaluation index system and combined evaluation model of green competitiveness of enterprises, using design theory of index system. This paper uses the data of listed companies of petrochemical and chemical industry in the Yangtze River Delta to evaluate its application, and makes a comprehensive analysis from three aspects of overall condition and crossbar situation and typical case of Yi Zheng Chemical Fiber.Some scholars have already argued the issue on how to improve the green competitiveness of enterprises, but their opinion is similar. The measures of improving the green competitiveness of enterprises is too general or too trivial, and they are lack of cultivation mechanism and scientific analysis. Based on the meaning of the green competitiveness of enterprises, formation mechanism and the empirical study of influencing factors, this paper puts forward four cultivation mechanisms and five key strategies of improving the green competitiveness of enterprises from the green ability and green resource.Finally, we mainly summarize the research work and make a conclusion, and point out the direction of further studies based on the main problems discovered in the theoretical analysis and empirical study.