Effect Of Organizational Innovation Climate On Employees’ Innovative Behavior

In the process of innovation, factors at indivadul level are very critical. Employee innovative behavior is the key element to organization innovation. Only the enterprises which make full use of creativity from employee could introduce new products, services and processes to maintain competitive advantage. Theroies and empirical studies have demonstrate that suitable climate is help to employee innovative. Organizational innovation climate is one of the important environmental factors of employee innovative behavior. Therefore, the mechanism of how organizational innovation climate effect innovative behavior was the core of this project.Through literature review about social cognitive theory and theory of planned behavior, this paper aims to find the key factors about empolyee innovation bahaivor at the point of organizational climate and indivadual level. Based on Chinese current context, the paper bing out psychological capital and goal orietation as new variables and propose that between the relationship of organization innovation climate and employee innovation behavor psychological capital as an miediator which can improve employee’s enthusiasm for innovation and goal orietation as an mediated moderator which can effect employee’s initaitive for innovation.The paper propose the hypotheses based the laterature review and test the hypoteses by empirical study. The reliability and validity of scales about organization innovation climate, psychological capital, goal orietation and innovation behavor have already been confirmed and the survey collected data through senting questionnaire to companies.401valid questionnaires have been collected,and the theoretical model is checked by structural equation model and hierarchical regression ahalysis.The results show that organization innovation climate has a significant stimulative effect on employee innovation behavor whereas employees’psychological capital has full mediating impact significantly. The study about goal orietation is different from hypotheses, the moderate effect of leaning goal orietation is not significantly, this perhaps because of traditional Chinese culture or questionnaire design. But the moderate effect of prove (performance) goal orientation and avoid (performance) goal orientation between organization innovation climate and innovation behavior are still signifficantly,prove goal (performance) orientation is a partly mediated moderator through psychological capital and avoid (performance) gaol orientation is a fully mediated moderator througn psycholgical capital. This illustrate that prove (performance) goal orientation and avoid (performance) goal orientation would be weaken the effect of organization innovation climate on innovation behavior. The study also find that employees’gender, age, post and industry would effact their psychological capital and innovation behavior.The theory contribution of this article is analysis the effect of psychological captical and goal orietation on the relationship between organization innovation climate and innovation behavior, and because of psychological capital can be intervenede and gaol orietation can change through situation hint, the practical contribution of this paper is bing out two key factors wich can arouse employees’ enthusiasm and initaitive for innovation behavior.