Research On Business Ethics Based On The Enterprise Sustainable Development Perspective

Since the end of the20th century, economic globalization and the emergence of knowledge-based economy, the market economy has undergone a remarkable change, which requires that corporate must re-examine the new features of the new era of market economy, looking to a new corporate profitability. As an unity of economic and moral person, the enterprise bear not only the mission of social and economic development but also the mission of the social and moral development, both of which constitute the social the responsibility and mission which enterprise must bear. In market economy conditions, the enterprise as an economic entity with independent legal person property rights, operating independently and self-financing, is bound to have various interests with the external and internal relations whose interests include a variety of ethical relationships. Business ethics is the code of conduct dealing with the business relationship between the enterprise and internal staff, society, enterprises, and customers in the business process. In the highly competitive and fast-changing economic society profits is related to the fate of every enterprise, so some operators resort to various non-moral or illegal means to achieve their goals in pursuit of profit and in order to maximize profits, such as counterfeiting,frauding, deception, industry monopoly, dehumanization, and destruction of the ecology and wasting of resources, those means of breaking ethics not only disturb the market order, and harm to society, but also restrict the development of the enterprise themselves.With the management scientific, quantitative analysis of scientific management become the mainstream of the modern enterprise management. However, because the main body of the object of the enterprise management is human who have limited rationality,humanism and spirituality thinking, beliefs and emotional strength is sometimes greater than the power of science and rationality. The rational scientific management is not panacea, has its limitations, being difficult to deal with humanities and values in the management. Generally, research on sustainable development of enterprise from corporate profitability indicators such as assets, the output, profits, personnel, technology, market share and the prospect of the industry and other aspects are analyzed, these main analysis on quantitative indicators is of course necessary and effective, but it is not comprehensive.Modem society is highly organized society, management has long been beyond the scope of the enterprise with a wide range of social significance,modern management should not only be confined to the traditional technical aspects of organization, but should pay attention to study on the modem humanistic value.In the new era and the different stages of economic development enterprise must explore new ways in line with the new era to achieve sustainable development.We must not only continue to study hard facters such as talents, technology, and assets that affect the sustainable development of enterprise;but also seriously consider and study the soft factors such as business ethics, ecology environmental ethics, social responsibility, which are the ethical factors promoting the sustainable development of enterprise in era of knowledge economy.With economic globalization, different countries in the world are concerned about corporate ethics and social responsibility, research on business ethics is becoming increasingly important.This article is to study business ethics from a perspective of enterprise sustainable development. Enterprise conduct innovation of products, technology, management, organization and culture to improve and enhance their competitive advantage constantly on the basis of ecological and environmental protection and social responsibility, and continuing to meet the needs of corporate stakeholders to promote long-term development of enterprise.On the one hand, factors affecting enterprise sustainable development are the sustainable competitive advantage of enterprise,the enterprises must build a sustainable competitive advantage in order to achieve sustainable development.Sustainable competitive advantage of enterprises can be expanded the analysis from the external and internal, external factors of enterprise are uncontrollable factors;intemal competitive advantage is the enterprise’s controllable factors that is the continued competitiveness of the enterprise and the key factors of sustainable development of enterprise.Enterprise sustainable competitive advantage comes mainly from the enterprise internal competitive advantage, which is sustainable competitive capacity of enterprise.The factors Influencing the enterprise internal competitive advantage mainly include enterprise technology, business organization, corporate marketing force, corporate human resource and corporate culture.Although causes and methods of the study of business ethics are different from corporate culture, as well as the content and scope, business ethics is an important part and content of corporate culture, business ethics have the basic features of the corporate culture, belonging to the high level awareness of enterprise culture. Only through nurturing good business ethics, enterprise create a good corporate culture, business ethics can help to enhance the influence of corporate culture; so business ethics is a key factor in enterprise sustainable development. In fact, the enterprise sustainable competitiveness is the formation of organic integration by the various factors of enterprise in the coordination, corporate culture not only plays the role of the command in the formation process, but also penetrate into a variety of other factors to impact these factors. On the other hand, because the targets of ethical management are corporate stakeholders, the analysis of the theory of corporate stakeholders also become necessary.After a detailed analysis of the actual situation of enterprise development the corporate core stakeholders can be drawn.Ecological environment is the natural environment stakeholders, customers and consumers are enterprise outside core stakeholder, corporate employees are the internal core stakeholder. These three are the key factors affecting the sustainable development of enterprise.In this paper, from the three core stakeholders of enteiprise, the corporate marketing ethics, the corporate human resource management ethics and the corporate ecological ethics are analyzed.