| “The construction of socialist cultural power, enhance the national cultural softpower”,“The cultural industry be cultivated to the pillar industry of the nationaleconomy", is the Party’s sixth plenary session of the17th and18th CPC NationalCongress’s strategic objectives established. Since twenty-first century, the culturalindustry has been developed rapidly in our country, especially in expandingconsumption, stimulating domestic demand, adjusting structure and promotinggrowth. In2012, China’s cultural industry added value of corporate units is1.8071trillion yuan, at current prices, an increase of16.5%over the previous year, higherthan the price GDP growth rate of6.8percentage points over the same period.Despite the rapid development of the cultural industry, there are a large number ofcompetitive and influential cultural enterprises and enterprise groups continue togrow, However, due to the weak foundation of China’s cultural industry, culturalindustry still exist contradiction between supply and demand in terms of industrialstructure, irrational the layout of the cultural industry and allocation of resources,cultural industry efficiency is not high, the development of inter-regional imbalances,the cultural industry has not yet established cooperative operation system. At present,want are the size and structure for our cultural industry, how are the industryassociation and spread effect of cultural industry, how is the efficiency of culturalindustry, how are the factors affecting the development of cultural industry oncultural industry, how to choose the path of development of cultural industry, all ofthese issues have become attention to government, enterprises and academic area.Based on the relative theories, we used statistical data to analyze the industry scale, structure and characteristics of industrial development of cultural industrysystematically, revealed the regularity and characteristics of internal structure ofcultural industry in China. We used input-output model to dynamic analysis of theindustry association, industry spread effect and pull effect of cultural industry andthe subdivided industries of cultural manufacture and cultural service, revealed thestatus and function of culture industry. We used the method of three stage dataenvelopment analysis (DEA) and DEA-Malmquist index to static analysis anddynamic analysis of the efficiency of cultural industry, revealed the level of theefficiency of China’s cultural industry. We used panel data model to study onnational and three regional cultural industry’s development factors, and analyze themain factors that affected the cultural consumption, reveals the cultural industryinfluence factors of the regional difference. We proposed the development path ofculture industry in China, provided theoretical references for the government toestablish the corresponding policy.This paper is divided into seven chapters, specific content as follows:Chapter1Introduction. Firstly, we introduced the background and significanceof the research, Secondly, reviewed research status of the cultural industryassociation, industrial development, industrial policy and industrial efficiencydomestic and abroad. Finally, introduces the framework of this study, the maincontent and research methods.Chapter2Cultural industry and related theory. This chapter first defined thedefinition of the cultural industry and the cultural industry classification, thenintroduced the theories of cultural industry, including industrial organization,industrial structure, industry association and industrial efficiency, is the theoreticalbasis of the article.Chapter3The total scale and structure of China’s cultural industry. Firstly wefrom the aspect of the scale of gross, organization, employees and investment to analysis of China’s cultural industry development scale case, then from the aspect ofthe output structure of cultural industry, the constitute proportion of culturalmanufacture and cultural service, industry structure, international trade structure,urban and rural structure, cultural consumption structure to analysis of China’scultural industry structure and layout. Finally, comparative studied of China and thedeveloped countries’ cultural industry, mainly analyzed the characteristics anddevelopment of the United States, Britain, Japan, South Korea and China’s culturalindustry, pointed out strengths and gaps in our cultural industries.Chapter4China’s cultural industry association and pull effect analysis. Thischapter is a key part of the full text, used2002,2007input-output table to dynamicanalysis of cultural industry association, divided into two parts. One part is of theanalysis of industry association of China’s cultural industry. We measured the directconsumption coefficient to analysis of direct dependency relationship of culturalindustry and subdivided industries, the results showed: the traditional industriesdependent on the culture industry is not strong; the cultural industry’s directinfluence role in the economic growth and the adjustment of economic structure isunlikely; cultural service is directly dependent on the development of culturalmanufacture; the direct consumption coefficient of subdivided industries are large.We measured the complete consumption coefficient to analysis of completedependency relationship of cultural industry and subdivided industries, the resultsshowed: the dependency and pull effect of other industries dependent on culturalindustries is low; the pull effect of cultural and office machinery manufactureindustry and home audio-visual equipment manufacture industry through the entirenational system to the secondary industry is the strongest. We measured the rate ofintermediate inputs and intermediate demand to analysis of the Intermediate usingsituation of cultural industry and subdivided industries, the results showed: China’scultural manufacture is high intermediate inputs, low value-added industry, and the pull effect to other industries is strong; the rate of intermediate demand of paperproducts industry, printing and reproduction of recorded media industry,coatings,inks, paints and similar products manufacture industry is high, provide theconditions and services for other sectors and play a decisive role in the developmentof other industries. The other part is the analysis of the spread effect of China’scultural industry. We measured Influence coefficient and sensitivity coefficient toanalysis of the spread effect of cultural industry and subdivided industries to otherindustries and the spread effect of other industries to cultural industry andsubdivided industries, the results showed: the spread effect of cultural manufactureto other subdivided industries is large, especially to cultural and office machinerymanufacture industry, home audio-visual equipment manufacture industry, coatings,inks, paints and similar products manufacture industry; the spread effect of otherindustries to cultural industry is less. We measured production induction coefficientand the degree of dependency coefficient to analysis of the degree of productioninduction of final demand items to cultural industry and subdivided industries, andthe degree of dependency of cultural industry and subdivided industries to finaldemand items, the results showed: the impact of consumer demand for culturalindustry is large and enhanced; the pull effect of investment to cultural industry andsubdivided industries is increased; the pull effect of exports to cultural industry andsubdivided industries is little; the degree of dependency of Tourism industry, cultureand arts industry, radio, film and television industry to consumer is large; the extentof most subdivided industries to rely on investment and exports has increased.Chapter5The analysis of efficiency of China’s cultural industry. This chapteranalyzed China’s cultural industry efficiency from static and dynamic perspective.The first is a static analysis of the efficiency of China’s cultural industry, the use ofthree-stage DEA model to31provinces and cities as a decision making unit, selectcultural consumption demand, government support and the level of economic development as the environmental variables, cultural industry’s labor and investmentin fixed assets as investment variable, a total output of cultural industries as outputvariables, analysis of the efficiency of China’s cultural industry in2012the situation.The results showed: comprehensive technical efficiency of China’s cultural industryaverage of0.731, pure technical efficiency mean of0.793, scale efficiency mean of0.925, indicating that China’s cultural industry management level is not highefficiency is the bottleneck of China’s cultural industry. Shanghai’s three efficiencyof cultural industry are1, achieved efficient production frontier, decision andmanagement level and scale of development of cultural industries are in a leadingposition. From a regional perspective, the efficiency of China’s cultural industry hassignificant regional differences, namely optimal eastern, central second and westernregions worst. Then the dynamic analysis of the efficiency of China’s culturalindustry, we used a three-stage DEA-Malmquist index for comparative analysis of2008-2012productivity in the cultural industry. The results showed: the efficiency ofChina’s cultural industry overall upward trend, the annual average growth rate of0.8%. However, the low level of technological progress, the role of technologicalprogress of efficiency of cultural industries in most provinces is not significant. Inthe course of development of China’s cultural industry, pure technical efficiency doesnot play in the process of the efficiency of cultural industries, the catalytic role ofscale efficiency promote to the overall efficiency of cultural industries higher thanpure technical efficiency, the cultural industry management can’t meet the culturalneeds of the development and expansion of industrial scale.Chapter6Analyses the factors affecting the development of China’s culturalindustry. We established panel data model, econometric method to research influencefactors of the cultural industry development of national and eastern, central andwestern regions from2004to2012, found that: the cultural consumption demand,cultural industry investment and government support three factors are positively correlated with the development of China’s cultural industry. From a nationalperspective, pulling effect on the development of cultural industry in descendingorder is the cultural consumption demand, government support and cultural industryinvestment; In the eastern and central regions, the primary factor affecting thedevelopment of cultural industry is cultural consumption demand and the influenceof the eastern is greater than the central; the primary factor affecting thedevelopment of cultural industry in the Western is cultural industry investment.According to characteristics of different regions, concentrating on crucial points andrealizing diverse development, is the inevitable choice of the cultural industry. Thesecond part is that further analysis of the factors that affect regional differences incultural consumption. We used the same panel data model to research on influencefactors of cultural consumption of national and eastern, central and western regionsfrom2004to2012. Research results show that: the per capita disposable income ofurban residents in the country, east and west has positive influence on the culture ofconsumption, is an important factor of cultural consumption; central inversely affect;the cultural consumption potential in western is not released. The absolute value ofregression coefficients of price impact of cultural consumption in national andeastern, central and western regions were greater than1, indicating that culturalproducts are elastic commodity; the degree of education of urban residents has someeffect but the effect is not obvious on the cultural consumption; the raised theurbanization rate will effectively promote cultural consumption level of urbanresidents, central region most affected, followed by the western region, and finallythe eastern region.Chapter7The development path of China’s cultural industry. This chapter basedon the characteristics and internal structure of cultural industrial development, theindustry association and spread effect of cultural industry and subdivided industriesto other industries, the efficiency of cultural industry and the factors affecting the development of cultural industry, proposed the feasible development path of China’scultural industry, include: Focus on industry association to promote culturalmanufacture and cultural services coordinated development. Strengthen themanagement of cultural industry to improve the efficiency of cultural industry.Expand the cultural consumption to stimulating development of cultural industry.Strengthen the construction of the financing channels to improve the culture industryinvestment scale. Strengthen policy guidance to support create a favorable policyenvironment. Promote cultural industrial structure adjustment and optimization theregional layout of the cultural industry. Promote the integration of culture andtechnology, the development of new cultural formats. Use comparative advantage toguide the regional differences of culture industry development. |
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