| Based on the perspective of feminism, thisp paper explores the relationship and thepatriarchal influence on female entrepreneurship, and in the process of femaleentrepreneurship record their entrepreneurial process and the journey of life, and to analyzetheir faces all sorts of patriarchal resistance, structural and institutional obstacles, to attemptto detect the degree of their pioneering consciousness of women, and by using the proposedsystem and to the country for female entrepreneurs common useful Suggestions, it will be avery meaningful research subject.At home, after nearly5years relevant research mainly focus on women entrepreneurswomen entrepreneurs to create business performance of the research, the research also putsforward the women entrepreneurs has a significant correlation between personality traits andbusiness success, and further discusses the correlation between the new business type andbusiness performance. And research way from the study of the single level to thedevelopment of multiple level, from a simple relationship between individual andenvironment for entrepreneurs to describe development of entrepreneur individual and otherfactors related to the research of complex process and interpersonal network and embeddedstudy of the relationship of economic activities, and condition and quality from theindividual ability of female entrepreneurs, entrepreneurship resources, social environmentfor the pioneering aspects to study the influence of women problems, try to induce femaleentrepreneurship the critical success factors, and analysis of the factors of industry businesssuccess.Countries, under the influence of the international trend of female entrepreneurship,coupled with the overall business environment has become increasingly mature, since2006the state issued a number of plans, encourage and assist the female entrepreneurship forwomen in the entrepreneurial process may encounter problems, including start-uppreparation, skill training, management technology and financing etc, provides theomni-directional service, also significantly improve the domestic women entrepreneurshipenvironment.Therefore, understanding women individual entrepreneurial intention and drive business will be driven key and important aspect of national economic development.According to Ajzen (1991) Theory of Planned Behavior (going of Planned behaviors,namely the TPB), any conduct requires planning, such as business conduct, can be from theindividual Behavior of intentions to predict. Therefore, this research reference Ajzen (1991)theory of planned behavior as a basis, further discussed influence domestic related influencefactors of female entrepreneurship intention, and to explore the personal social network asmentioned in the role of the female entrepreneurship and positive role.In this paper, based on the theories of entrepreneurial management theory and thenetwork, in the study of relevant literature, review and comb, on the basis of entrepreneurialintention to study the main line, the study of potential women entrepreneurs within theinfluence of external factors on the entrepreneurial intention. In this paper, the perceivedbehavior control, entrepreneurial attitude, self-efficacy, employment, entrepreneurshipeducation, prior knowledge, subjective norms, individual network and entrepreneurialintention organically into a research framework of system, on the connotation of theelements, on the basis of a detailed definition based on predecessors’ research, constructs theresearch variables and put forward the interaction relationship between15relatedassumptions, and using the multiple regression analysis and structural equation model to thedata from jilin city of four detailed empirical research analysis, and proves the theoreticalhypotheses proposed in this paper.Through the theoretical research and empirical research, combined with the researchquestions, this article mainly on the basis of empirical research for the following researchconclusions:(1) personal internal factors and entrepreneurship intention. Specific to the internaldimensions, this paper draws the following three conclusions, first of all, women perceivedbehavior control and has a positive correlation between entrepreneurial intention. Whenwomen in the business choice in itself have condition and control of the business resourcesrequired competence as the main regarding the factors, in the personal career development,when the higher the individual perceived behavior control, women in business confidenceand the higher the perception of feasibility, the formation of entrepreneurial intention at themoment will be stronger; Secondly, female entrepreneurial attitude has a positive effect onentrepreneurial intention, namely in the relationship between entrepreneurial attitude andentrepreneurial intention, self-actualization factor plays an important role in the formation ofentrepreneurial intention, the entrepreneurial attitude held achieve their ideas and dreams ofwomen, their entrepreneurial intention is very obvious will, because they brought by the pursuit of the ideal power makes them more confident, more courage to face the factorshindering the research on the business; Finally, self-efficacy has positive influence onentrepreneurial intention to women. When women believe they can provide products thatmeet the customer needs or service when feel themselves have good interpersonalcommunication skills, entrepreneurial intention of women will be quite obvious. When awoman when considering before starting a business meet with difficulties and setbacks, itholds a firm belief and ability to achieve business resources, it can help women survive, thusimproving entrepreneurial intention. As the key factors that affect female entrepreneurship,self-efficacy of potential entrepreneurs to create its own network, provided by the service,the ability to adapt to environmental changes, processing pressure of expression as well asplanning for the future will affect its entrepreneurial intention.(2) personal external factors and entrepreneurship intention. Research conclusion of thispaper is one of the problem of employment and entrepreneurial intention and no significantcorrelation, due to the current domestic female has changed the view of entrepreneurship,update their knowledge of traditional concepts, its innovative ideas, independent thinkingand bold expression characteristics, and some of them are no longer confined to thetraditional concept of job immediately after graduation, When faced with the currentemployment situation and forecast is not at the same time, they still could not get rid of theshackles of the traditional concept of "stability", would probably not to choose the bankbusiness, and to pursue the business chance to establish the independent alone, but stillchoose to employment for stability. The entrepreneurship education has a significantlyinfluence on female entrepreneurship intention. When women feel that they becomeentrepreneurs is better than become the company’s employees, it will produce the idea ofentrepreneurship, negative external cause, when there are other women will be theimplementation of entrepreneurship. Women think entrepreneurship can increase the wealthand income, the pioneering helps to improve personal accomplishment, help to improve thesocial status of individuals and business to achieve their ideal, etc., will create a businessadvantage and feasibility that women perceive, make its germination choose the idea ofentrepreneurship and to promote its business. Again, a priori knowledge is have a significanteffect on female entrepreneurial intention. When a woman experiences accumulated, thehigher the knowledge acquisition, the women also, the higher the degree of entrepreneurialintentions. It said that women affected by the degree of education, work experience and selfstudy, the more knowledge and experience acquired for business related information aremore understanding, and thus decreases the startup possible failure rate, which further increases the entrepreneurial intention. Finally, subjective norms for women want to have asignificant impact. Is important to us when people are looking forward to you can become anentrepreneur, she is the power of the faith of the heart will be inspired by this, and will go torealize others for their expectations, so the formation of entrepreneurial intention will be thestronger.(3) the individual network and entrepreneurship intention. Research conclusion is oneof the female’s personal network had significant effects on the entrepreneurial intention. Ifthe potential of women entrepreneurs to look from the perspective of the network of its ownimpending entrepreneurial behavior, then she will be with a positive attitude to takeadvantage of network access to resources, especially closely related to business information.When women personal network to build the more complete, the more the communicationskills will be needed, and network resources to promote the innovation ability ofcontinuously improved, these will help women’s entrepreneurial intentions. It said womencan pass good network capacity, obtaining resources and power; Ability to exploreopportunities for women and network also has a lot of help。(4) the individual the intermediary effect of the network. Specific research conclusionsare: the perceived behavior control of the female can indirectly affect entrepreneurialintention, through the social network of women entrepreneurial attitude will affectentrepreneurial intention indirectly through social networks, self-efficacy of the female canindirectly affect entrepreneurial intention, through the social network of women employmentproblem will affect entrepreneurial intention indirectly through social networks, women’sentrepreneurial attitude will affect entrepreneurial intention indirectly through social network,a priori knowledge of the female can indirectly affect entrepreneurial intention through thesocial network. But women’s subjective norms will affect entrepreneurial intention indirectlythrough social network hypothesis is not verified.Innovation of this article lies in the following points.1. based on business management and network perspective, constructed based onpersonal network female entrepreneurship intention of internal and external factors affectingthe model, the perceived behavior control, entrepreneurial attitude, self-efficacy,employment, entrepreneurship education, prior knowledge, subjective norms, individualnetwork integration into a comprehensive and entrepreneurial intention model, and using thedata of four cities of jilin province has carried on the empirical research. Based on thevariable dimensions, on the basis of research, from the perspective of empirical verify thedimension and female entrepreneurship intention, the relationship between internal and external factors and according to the143valid questionnaires from four city relationshipbetween these assumptions are verified, this is a new attempt. For the femaleentrepreneurship plays an important role in the development, is conducive to further explorewomen’s inner world entrepreneurship.2. the first to the employment problem and subjective norms to join, inspection bothimpact on women’s entrepreneurial intention. Past research is studied from the Angle ofnecessity entrepreneurship will when a people out of work in order to survive and are forcedto entrepreneurship, research object does not distinguish between gender. For the first timewith women as the research object, this study focused on the problem of employment impacton entrepreneurial intention, and it is concluded that the problem of employment nosignificant influence on entrepreneurial intention, have certain innovation. In addition, as oneof the main aspects of social cognition, the influence of subjective norm of femaleentrepreneurship intention also be ignored. In this paper, based on the study of femaleentrepreneurship intention, put the concept in the potential of women entrepreneurs, verifyits effect on entrepreneurial intention is a new attempt, but found that subjective norms offemale entrepreneurship intention to have a significant impact.3. check the intermediary effect of personal network. Although many scholars putforward from the perspective of entrepreneurial network with intermediary effect betweenthe many variables, but few studies the individual network as a bridge between the mediationof psychological variables. In this paper, the personal network as perceived behavior controland entrepreneurial attitude, self-efficacy, subjective norms psychology and entrepreneurialintention between the intermediary variables, and expounds the mechanism of actionbetween them, and this is also a bold attempt.This study mainly perceived behavior control, entrepreneurial attitude, self-efficacy,employment, entrepreneurship education, prior knowledge, subjective norms, individualnetwork and the relationship between entrepreneurial intention, to do the empirical researchin jilin city of four women, because of limited time and human factors such as limit, causesthis research remains to be strengthen in certain aspects, now the points mentioned below:1. the distribution of women with entrepreneurial intention, because of the population ofall sample cannot be obtained, plus time, manpower and cost considerations, this researchcan’t interpretation whether every female entrepreneurial intention. Therefore, narrowing thescope to women of jilin province, will lead to can’t generalize all women’s entrepreneurialintentions. Although the research conclusion of general fair, but still can’t represent itsuniversality. Research conclusion of this paper can be extended to the nationwide, also need to integrate data from other regions to do further inspection. This is less than one of thisstudy.2. this paper has two assumptions not verified, that still need to do a further test. Due tothe object of this study is a woman’s entrepreneurial intention, and variable measure indexsource psychology research, will the use of entrepreneurship is still need the test of practice.This paper also does not pass the verification may be the reasons explained, but stillobviously insufficient, can choose typical case study in the future, to enhance theexplanatory power of empirical research. The second limit for this study.3. because most measurement item from personal psychological perception perspectiveof asking questions, different orientation, when completed by cognitive and feelings on theerror is also difficult to control. The limit of three for this study. |
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