Research On The Influence Of Rural Women’ Social Network In Yantai City On The Identification Of Entrepreneurship Opportunities

With the promotion of the rural revitalization strategy,the rural economy has received great attention from the state,and farmers’ entrepreneurship plays an important role in enhancing their status and increasing their wealth,if the nation is to rejuvenate,the village must be rejuvenated.In recent years,male rural laborers have sprung up from agriculture to non-agricultural industries,and rural women have become the "main force" of agriculture and rural areas.With the development of the Internet and the introduction of a series of policies conducive to entrepreneurship in the country,rural women have also actively participated in entrepreneurship and have achieved remarkable results.Therefore,rural women’s entrepreneurship plays an important role in improving their status and self-development.In recent years,domestic and foreign researchers have discovered that social networks have an important influence on obtaining and grasping entrepreneurial opportunities and entrepreneurial resources.For rural women,making full use of personal network resources to broaden the social network is of great significance for rural women to identify entrepreneurial opportunities and achieve entrepreneurial success.This paper takes rural women in Yantai city as the research object,from the perspective of rural women’s social networks,combs and reviews the theories and literature related to entrepreneurship at home and abroad.First,the concept of entrepreneurship,rural women’s entrepreneurship and entrepreneurial opportunity identification is defined,and the particularity of rural women group is summarized.Secondly,based on in-depth interviews with rural female entrepreneurs,four dimensions of rural women’s social network(network size,network centrality,network strength,network heterogeneity)are proposed,and a theoretical framework of the relationship between rural women’s social network and entrepreneurial opportunity identification is constructed.Based on the uniqueness of rural women’s social network,a questionnaire was designed,and a regression analysis was carried out on the dimensions of rural women’s social network and entrepreneurial opportunity identification using SPSS26.0statistical software.A regression model was established to deeply analyze the relationship between rural women’s social network and entrepreneurial opportunity identification.In addition,it also proposes the moderating effect of rural women’s human capital on their social network and entrepreneurial opportunity identification.Through the analysis,it can be concluded that the four dimensions of rural women’s social network are all positively correlated with entrepreneurial opportunity identification,and rural women’s social network also has a positive effect on entrepreneurial opportunity identification.Enrich rural women’s social network has a promoting effect on improving their entrepreneurial opportunity identification ability.Human capital has a moderating effect on rural women’s social network and entrepreneurial opportunity identification.Finally,according to the research conclusions,this paper puts forward feasible suggestions to improve the identification of entrepreneurial opportunities for rural women.