Research For The Reform Of China Sports Industry Management System

Since the Third Plenary Session of the11th Central Committee of the ChineseCommunist Party, with the continuous innovation of China’s political and economicsystem, China’s sports system is also under exploration of reform to keep pace withthe times. Unfortunately, these reforms have not substantially changed the intitutionsetting and division of the power and interests of sports department. China’s sportssystem has long been solidly branded with the characterastics of institutionalmanagement of the planned economy era."Institution is the basic way to maintainthe system organization and the allocation of resources, which includes six elementsrequired for maintenance of the system: ownership structure, decision-makingstructure, benefits structure, coordination structure, organizational structure andinformation structure." Sports institution is a subsystem under the institutionalframework, which contains sports industry management system. The later includesthe management of sports industries, institutional settings, division and distributionof benefits and rights, and laws, regulations, policies, and opinions in accordancewith them.The Nationwide system has been the industry as the most and representativesports system with Chinese characteristics. Currently most of the theoretical researchof China’s sports system focused on the sports system, as such, theorists put moreeyes set on the system reform of competitive sports, and for the rest of the sportsenterprise especially focus on the management system of sports industry is woefullyinadequate. China’s sports industry management system as an important componentof sports system reform in China. It deserves more attention. Therefore, conduct thethorough research to the management system reform of sports industry in China hasimportant theoretical and practical significance.This study using the literature material method, logic analysis, the comparativeresearch history method, put forward the urgency of the reform of managementsystem of China’s sports industry, tease out of the history of Chinese sports industry management system reform, summarizes the success experience and lesson in theprocess of historical development, and emphatically analyzes the existing problemsin the management system of China sports industry and its reason, on the basis ofbased on the experience of the management system of sports industry at home andabroad, such as regulation economics, industry economics, institutional economicsmanagement discipline theory as the foundation, established the Chinese sportsindustry management system reform goal and its contents and measures. Details areas follows.Chapter1Introduction This chapter proposed why has taken “the Chinesesports industry management organizational reform” as the selected topic, clearlywhat the problem is to be studied. Analysis of this paper: the scientific outlook ondevelopment, age, the development of national economy, the construction of sportspower, the sports industry development are required to strengthen the sports industrymanagement system reform; This research theory significance: this study is helpfulto broaden the study of the theory of the China’s reform, widen the study of thetheory of the Chinese sports system, broadening the Chinese sports industry relatedtheory research; The practical significance of this study, is beneficial to acceleratethe process of China’s industrial structure adjustment, to speed up the developmentof Chinese sports industry, speed up the pace of Chinese sports power; And reflectthe logical starting point of this study through literature review, reiterated that thetopic of theoretical and practical significance, on this basis to determine theframework of this study, ideas and methods.Chapter2Theoretical foundation and concept definitionOn the basis of the introduction of this chapter expounds the theoretical basis ofthis study and the main concepts involved, to clarify the theory starting point of thisstudy, research perspective and category. The discipline theory basis of this studyinvolves the new institutional economics, management, regulation economics, etc.The system, management system, the sports industry, the management system ofsports industry has carried on the definition.Chapter3The evolution of Chinese sports industry management system. Divide the Chinese sports industry management system into several historicalperiods: The embryonic period of it.(1978-1992);The growing period ofit.(1993-1997);The developing period of it.(1998-2008);The metamorphsis period ofit.(2009-now).Take the historical periods into stepped management system.Chapter4Analysis of management and difficulties of China’s sports industry.Current situation of institute setting, division of rights. The China’s sports systemhas problem with the arrangement of the institute, division of rights and interests,and low efficiency of administration. It falls behind the reform of other systems,contributing to the slow growing rates and corruption.Chapter5According to the governmental management system, thecommunity management system and the combined mode of these two, we chooseAmerican,U.K, and Russia as the models that we should go by. According to ourgeneral situation, analyse their successful experiences,then sum up the main pointsof these three countries’experiences,So we can draw inspiration from them and learnsomething useful for the evolution of Chinese sports industry management system.Chapter6The suggestion of reform in China sports industry administrationsystem.The three main goals of reform in China sports industry administrationsystem should be that, with the guidance of Deng Xiaoping Theories, the importantthought of Three Represents and the scientific development concept, and with thelead of <some decisions about the Central Committee of the Communist Party ofChina’s comprehensively deepen reforming several major issues’, establishing thesports industry administration system which adapts to the socialist market economywith Chinese characteristics, corresponds to the regular of sports industrydevelopment and history development. The concrete goal of reform in China sportsindustry administration system is, improving the institution of sports industryadministration system; being clear with the limits of authority and operatingmechanism about sports industry administration system; propelling law and policyestablishment of China sports industry administration system. The content of Chinasports industry administration system including, perfecting laws, regulations andpolicy of sports industry, perfecting market system of sports industry, perfecting supervisory mechanism of sports industry, perfecting international marketadministration system of sports industry, perfecting management personnelcultivation mechanism of sports industry, transforming the function of sportsmanagement center in sports industry management and establishing thoroughinvestment and financing system in sports industry.Chapter7Conclusion This dissertation studies the meaning of the sportsindustry management system. Through the reform of management system of China’ssports industry historical stages and the comb, think that China’s sports industrymanagement system reform to a certain extent, with the development of The Times,summarizes the experiences and lessons. Expounds the problems of the sportsindustry management system and to clear objectives, solution. The limitations of thisstudy and prospects for follow-up study.