Study On Dynamic Strategy Of Emerging Industry

With the advent of the economic globalization and the knowledge economy, theeconomy environment that the new industry faced is becoming increasinglyuncertainty and dynamic. In this environment, the traditional assumptions of theformulation of industrial strategy have changed. Based on that, how to formulate theemerging industry development strategy becomes an important issue. This is afocusing issue of academia and the practice community. This is also a very importantand hard research problem. Thesis completion is relying on the Ministry of Scienceand Technology the “national soft science research project (major)”-the R&Dglobalization and China R&D industry development strategy research "(2009GXS1B013).In chapter1, how to formulate the emerging industry development strategyefficiently was.raised. The content after chapter1presents the process how to slovethe problem by dynamic thinking and methods. This is also the body of thedissertation. There are three sections in this part. The first section is the theoreticalanalysis how to make dynamic strategy for emerging industries. The second sectionis to construct an emerging industry dynamic strategy formulation method model.The third section is to use the emerging industry dynamic strategy formulationmethod model to formulate the dynamic strategy of R&D industry.The first part of the body in this dissertation is the theoretical analysis. Thereare two aspects of theory analysis to solve the emerging industry dynamic strategyformulation. One is emerging industry connotation and the law of developmentanalysis in chapter2. The other one is theoretical analysis of the dynamic strategy.Emerging industry’s connotation, property and development law are analyzedin-depth. The thesis summarizes the two connotation features of emerging industrythat is "New" and "Booming". There are three nature common features of emergingindustry that are “uncertainty”,“High growth” and “human resource-intensive”. Italso summarizes the characteristics of emerging industry development that are“Dynamic”,“Regional”, and “immature”. Furthermore, the paper also analyzes therelationship between the emerging industries and related industries. They are basicindustry, strategic emerging industry, leading industry and.pillar industry. The paperdraws a diagram to express the development law and the relationship betweenemerging industry&other industries. In chapter3, the guiding ideology and principle was gived based on the analysisof dynamic strategic connotation, dynamic strategic connotation of emergingindustry and the relationship between dynamic strategy&traditional strategy.Necessity and feasibility of dynamic strategy formulation for emerging industry wasdemonstrated in this paper. Two methods that suit for dynamic strategy formulationwere introduced in this section they are scenario analysis and technolgy roadmap.The second part of the body is chapter4. This chapter is the core chapter of thepaper. In this chapter, a new emerging industry dynamic strategy formulation processis built. It is includes a dynamic strategic management circuit and a dynamic strategyformulation circuit. The two circuits are designed according to theoretical analysisbefore. The dynamic strategy formulation circuit includes two major parts: thesituation analysis and dynamic strategy formulation of emerging industries. Situationanalysis of emerging industry mainly includes industry resources analysis,background analysis, industry status analysis and SWOT analysis. Dynamic strategyformulation of emerging industry includes three steps. They are emerging industryinfluence factors analysis by approved gray correlation&clustering method,dynamic strategic goals determination by scenario analysis methods, and dynamicstrategic steps and measures determination by industry technical roadmap method.The strategy makers should choose the strategy style according the future scenario,and should constantly revise in the implementation process.The third part of the body in the paper is empirical analysis.The empirical partis divided into two parts. The first part is the R&D industry situation analysis,including the basic situation of the R&D activities, the scale analysis of the R&Dindustry and SWOT analysis of R&D industry. This part is the basis analysis ofR&D industry dynamic strategy formulation. The second part is the R&D industrydynamic strategy formulation and implementation. This section includes four aspects.(1) The R&D industry influencing factors analysis. Firstly,18factors affecting thedevelopment of the R&D industry are elected by literature analysis. Then screening,ranking and classifying the18factors by improved gray correlation clusteringmethod. Finally,16main affected factors of R&D industry are recognized.(2)Formation dynamic strategy goal of R&D industry. Firstly, joint analyzing of theimportances and uncertainties for the16factors, then selecting nine impact factorsthat are both highly important and uncertain belong to three classifications.Secondly，constructing of8scenarios of R&D industry future with the three classifications, then electing three scenarios based on consistent the principle. Lastly,dynamic strategy goal of each future R&D industry scenarios is formatted accordingto the previous analysis of R&D industry status.(3) Formation dynamic strategysteps&measures of R&D industry. Dynamic strategy steps&measures of eachR&D industry’s future scenario are formated by industry technology roadmapmethod.(4) In order to ensure the implementation&completion of dynamic strategyfor R&D industry, some security measures are given in this paper.The dynamic strategy formulation circuit and management circuit are designedby dynamic ideology and dynamic method. The dynamic strategy formulation circuitcan be divided into different modules. Each module can be used alone, and can beused together. Emerging industry dynamic strategy formulation circuit can not onlyenrich the theory of emerging industries and strategic management, but also there isstrong operability of the model. It can be said that there are strong theoreticalsignificance and application value.