Research On The History Of Contemporary Chinese Marxist Communication

With China's reform and opening-up,mainstream media "hold the banner high and lead the guidance".The media faithfully promote the CPC's theories,routes,policies and guidelines,and play a key role in making Marxism of contemporary China the "strong voice of our time".By applying theories of statistics and communication,this thesis takes Jiefang Daily's theory reports between 1978 and 2012 as samples to analyze the communication of Marxism of contemporary China qualitatively and quantitatively.Based on the above,this thesis attempts to sort out rules,extract consensus and improve communicating routes.Firstly,this paper will focus on Jiefang Daily's communication cases in Deng Xiaoping Theory,the important thought of Three Represents and the Scientific Outlook on Development.Specifically,they are divided into the theory communication around the launching of reform and opening-up,in the stage of the formation and maturation of Deng Xiaoping Theory,in the stage of breakthrough of reform and opening-up,the important thought of Three Represents and the Scientific Outlook on Development.To make up the disadvantage of linear analysis,a chapter is added to reveal the interactive relationship between theory contribution and communication of a representative scholar.Secondly,based on the above materials,this paper will do deep analysis on internal connections between communications in different stages to conclude on communication characteristics,effects and rules.This paper reaches the following conclusions on features of communicating Marxism of contemporary China especially in mainstream media:1.pay equal emphasis on echoing as well as interpretation;theorization is as important as popularization;2.boost the exploration of the theory of the primary stage of socialism;3.provide discussion forums for various opinions and actively guide them;The following effects are achieved:1.hold mainstream public opinion forum and the discourse of power;2.text,interpretation and construction built up step by step;3.keep up with time,people and the world.In addition,three basic communication rules,periodical feature of promotion and communication,multiplier effect of consensus and vitality,a virtuous cycle of repeated interaction and updating and transformation,are extracted in the paper.Thirdly,the paper reflects and gives suggestions on how to promote communicating Marxism of contemporary China by drawing lessons from Marxism's earlier popularization in China,problems in communication process in new period and advantages and disadvantages of communicating media.Suggestions are as follows.Boost theoretical innovation and clarify the bottom line of innovation;boost popularization and explain the problem with developing theories;innovate the discourse system meeting "dissemination" and "suspicion" thinking,and at the same time,pay attention to setting targets precisely;optimize the communication process and set themes and communication pace appropriately.Finally,this paper looks at prospects of improving mainstream public opinions' attraction and influence by analyzing early results of Shanghai United Media Group's media integration and changes of social ethos,public opinion tools and formats in the new time.One primary conclusion is that modern media system will keep accelerating evolving to be more complex,social and mobile.Profound adjustments in media setup must bring great changes to public opinion ecosystem.Traditional mainstream media,including newspaper and television,cannot shoulder the responsibility of consolidating and promoting cultural and thinking front and enlarging mainstream ideology and public opinions if they cannot integrate with the Internet in technologies,industries and consumption patterns and form a mutually-dependent developing structure.