The Research On The Effectiveness Of Ideological And Political Education For University Students In New Media Environment

Since the 18th National Congress of the CPC, in order to enhance the pertinence of the ideological work in Colleges and universities under the new situation,the Central Committee of the party put forward to accuratelygrasp the ideological status of teachers and students, innovate ideas and methods of work, to solve the ideological problems and solve practical problems together. Increasingly complex media environment that is open and immediate, massive and compatibility, interactivity and equality, virtual and hidden, impact and penetration characteristics, not only has a profound impact on the shaping of University Students' values and the effect of ideological and political education, but also has a significant impact on the content and dissemination of ideological and political education.Therefore, systematic and in-depth research of the ideological and Political Education under the new media environment is the urgent demand of the ideological and political education in Colleges and Universities, which is related to the security of ideology with a extremely important theoretical significance and practical value.This paper, based on ideologicaland political education, media environment and other related theories is under the guidance of the theory of dialectical materialism and historical materialism method, which uses the literature research method, investigation method, system science method and so on to carry on the research. Through the scientific division of University Students'Ideological and political education process for content, transmission and reception into three links, This paper puts forward that the overall effectiveness of Ideological and political education is the organic integration of the three aspects of content, transmission and acceptance.And construct the theoretical framework of the effectiveness of Ideological and political education in the new media environment, eventually discusses the basic elements, evaluation principles, objectives and standards of the effectiveness of Ideological and political education of college students. On this basis, the paper summarizes the three sections—content, conduction and acceptance as well as the basic characteristics and the main law of the overall process inUniversity Students'Ideological and political education in the new media environment. According to this, the paper makes an empirical investigation and analysis on the actual effect of Ideological and political education in new media environment. Research results show that:under thenew media environment, the University Students' ideological and political education has achieved certain resultsand university students have a high degree of identity with the party's leadership, the mainstream ideology, the socialist core values and so on. But there are also constraints of the actual effect of Ideological and political education for university students, and points out that its content and transmission process effectiveness is low, and the lack of association between content, conduction and acceptance is the main reason that affects the whole effectiveness.Therefore,the paper puts forward the countermeasures to improve the effectiveness with the aim of improving and cooperating with integration". These measures are the effectiveness of content, making full use of various new media resources, designing and developingMOOC platform and curriculum resources, and producing a large number ofnetwork micro product containing the core values of socialism and other rich content of Ideological and political education. In terms of the effectiveness of the acceptance, we need to Firstly, the conduction of the actual results isto improve the teachers' media literacy, to improve the frequency of the use of new media teaching, to strengthen the professional network of Ideological and political education team building, and to enhance the network discourse. Secondly, the acceptance effectiveness is to establish the University Students' demand research system, to strengthen the party's leadership of the new media and to optimize the network environment. Thirdly, the overall effectiveness is to construct ideological and political education collaborative network management system and to implement the collaborative management strategies of content, conduction and acceptance in order to ensure the realization of the maximum degree of the effectiveness of each link, resulting in collaborative effect 1+1+1>3 overall.