Research On The Innovation Environment And Collaborative Innovation Of Emerging Travel Service Enterprise

Along with economic development and urbanization process in China,travel service demand of urban residents improves significantly.The dramatic advancement of information and communication technology(ICT)in recent years has brought the share economy.An on-demand ridesharing service that connects passen-gers to local drivers in real time using smartphone technology,demonstrates this ICT-driven disruptive business model by triggering a ride-sharing revolution.The survival enterprises not only change the inherent travel service ecosystem,but also affects the innovation environment by technical innovation and service innovation.This article focuses on the survival environment of emerging travel service enterprises from the perspective of ecological system and the innovation environment.In addition,we analysis business model of tailored taxi services an example to study travel service enterprise cooperative innovation.First,this article analyse the composition of travel service ecosystem factors by way of analogy on the basis of previous researches.The emergingtravel service innovationecosystemisconstituted with core of innovation,technical improvement,policies,regulations and market consumption.Then we summarize development of travel service enterprise ecosystem in China and find that innovation of the core enterprises lead to revolution of the ecosystem.We expound the relationship and interaction between the various levels after laying the theoretical foundation of experience.Second,according to emerging travel service enterprise innovation ecosystem,we focus on innovation environment factors in the system and analyzes the relations between innovation environment and innovation.We try to find the formation mechanism of enterprise innovation ability.On the basis of theoretical analysis,we build emerging travel service enterprise innovation ability forming modelby questionnaire survey and the structural equation.We find that the formation of enterprise innovation ability is adaption of innovation environment.The complicated innovation environmentcomposed of technology,policy and market plays a vital rolein the process.Third,this article analyzes innovation behavior and environment of the travel service enterprise under the perspective of complexity.We establish an evaluation system of the innovation environment of travel service enterprise and compare first-tier cities.We find that the technical environment and human environment are relatively stable.There are some differences in market environment and policy environment.On this basis,we make a simulation and empirical analysis about influence of car-hailing service demand on travel service enterprise ecosystem.We find car-hailing service demand rises as S-curve.Then we construct a four-quadrant diagram ofinnovation behaviorof travel service enterpriseand find different types of companies adopt different innovation behavior to the environment adaptability.Finally,this article states the development of UCAR zhuanche and discuss its characteristics of sharing platform of vehicle.Then it analyzes the ride-sharing mode from the angles of cost structure and customer experience.Then we make a regression analysis between cost and revenue to prove the profit model of UCAR zhuanche.At last we study the collaborative innovation of UCAR zhuanche from the technical specification,the upgrading of consumption and the revolutionary policy.The competition between enterprises is competition of different ecosystems.