The Study On International Communication Of Chinese Tea Culture And Development Of Tea Exportation In China

With five thousand years of history and several generations of inheritance,Chinese Tea culture has become an important part of Chinese culture.Chinese Tea has widely spread abroad along with the development of ancient trade roads,such as Silk Road,Silk Road on the Sea,Tea and Horse Trade Road and Ten Thousand Li Tea Trade Road and etc.,thus tea drinking customs all over the world mainly originated from China and tea export in China had flourished for a long time.However,with the decline of China in the Recent Period,the influence of Chinese culture abroad faded and tea export in China suffered a disastrous fall.Since the founding of the People’s Republic of China,tea export in China has gradually recovered,but developed slowly and remained an elementary period of selling raw tea,so the structure of tea export industry in China fall behind other developed countries in the world.Nowadays,there are many researches on tea exportation in China in the academic world,and it’s a hot topic on how to get the breakthrough of tea export in China.The thesis made the research on the relationship between the international communication of Chinese tea culture and tea exportation in China from the point view of Chinese tea culture international communication.First of all,the thesis made a thorough analysis on both of history of international communication of Chinese tea culture and tea exportation in China from three periods,and sort out the relationship between them.Moreover,it tried to dig out some international valuable experiences and successful examples of tea culture communication promoting tea exportation.In addition,it specifically analyzed the five basic elements of international communication of Chinese tea culture,and attempted to put forward a series of strategies of international communication of Chinese tea culture.What discussed above is to find a new way to develop tea exportation in China.With the historical survey,there are different forms of relationship and characteristics between international communication of Chinese tea culture and tea exportation in China.1.In the early period,the international communication of Chinese tea culture and tea exportation in China became a diversified and multi-direction trend with the development of ancient trade roads.Land roads were the main way of early international communication of Chinese tea culture and tea exportation,both of which are important means of early communication between Chinese culture and foreign cultures.2.In the recent period,both of international communication of Chinese tea culture and tea exportation had witnessed splendid summits.Chinese tea culture integrated into the receiving countries and hatched new tea cultures all over the world,which changed the structure of tea consumption structure and tea trade in the world.While both the international communication of Chinese tea culture and tea exportation lack of the initiative rights,thus with the decline of China,the impact of international communication of Chinese tea culture became weak and tea exportation in China decreased dramatically.3.In the modern period,since researches on Chinese tea culture are relatively behind the researches on tea science,when communicating with foreigners,people are likely to have the symptom of cultural “Aphasia”.Tea exportation in China is barely combined with the international communication of Chinese tea culture,and international communication of Chinese tea culture can hardly form the culture industry.So it is difficult for international communication of Chinese tea culture to facilitate tea exportation in China.Many valuable historical experiences could be found in the history of international tea trade and tea culture communication.The popularization of tea knowledge and of tea culture,which were overlooked by Chinese government and merchants,played a critical role in the international tea trade.This illustrates the promotion of international communication of tea culture on tea exports.1.From the end of the nineteenth century to the beginning of the twentieth century,the Great Britain and its colony countries of India and Ceylon,Japan and its colony area of Formosa spent large money on promotion the tea produced in those countries in the Europe and Americas.Popularizations of tea knowledge and tea culture are acknowledged promoting means.By these means,tea exports in those countries and areas are greatly pushed forward.2.The series of promotion in early periods changed the structure of tea consumption and tea trade in the world in a long time after the World War Ⅱ.From the sixties of the twentieth century,several tea transnational corporations in the Europe and North America had become main parts of tea trade in the world.Price competition led to a popular trend of selling tea bags and RTD tea.3.From the nineties in the twentieth century the world stepped into the globalization times.Merger is a widely phenomenon,and non-price competition became a remarkable characteristic of world famous tea giants.Guidance and foresight of tea culture in the international tea trade was increasingly obvious,which could be fully proved by “The U.S.Tea Renaissance” rising in the eighties of the twentieth century.Based on the classic communication theory of “ Model of Lasswell”,the thesis analyzes the basic elements of international communication of Chinese tea culture,and put forward effective strategies.To effectively promote the international communication of Chinese tea culture,elements of communication content,communication bodies,communication media and mass audiences,etc.,should be complementary to each other and form a reasonable communication system.The government,organizations,corporations,and individuals played different roles in the system.We need the direction of the government,guidance of organization,leading roles of corporations and participation of the individuals.To promote the international communication of Chinese tea culture system,different communication bodies should effectively cooperate with each other,which are fully illustrated by the successful case of “Chinese Tea Culture Week” in Milan World Expo in 2015.In conclusion,there are many aspects to do to promote the international communication of Chinese tea culture.Effective international communication of Chinese tea culture will enormously boost the tea exportation in China.The two aspects are complementary and mutual benefits to each other.