Research On The Path Of Enhancing The International Competitiveness Of China's Animation Industry From The Perspective Of Cultural Confidence

Anime has brought imaginative imagination and infinite joy to mankind,and plays an important role in meeting people's spiritual civilization needs.In today's era,more and more contests between countries are concentrated on soft power,and the development of world industries has entered an era of relying on knowledge innovation to win.The animation industry,as a sunrise industry in the 21 st century,is an important driving force for the promotion of national cultural soft power.Especially since the Chinese government has developed the development plan as a separate category of animation industry,more and more enterprises have invested in the animation industry with the support of policies.However,the expansion of the scale of the animation industry does not mean the improvement of quality."No quality" has caused the competitiveness of China's animation industry in the international market to be inadequate and lack of stamina.In the case of weaker competition with developed countries in the animation industry,how can China's animation industry play its own advantages to enhance its international competitiveness,and catching up with the animation industry is the main research content of this paper.The article is divided into three parts:The article uses literature review methods,comparative analysis methods,interdisciplinary research methods and other basic methods to collect a large amount of relevant information and conduct detailed analysis and argumentation.First of all,it sorts out the concepts of cultural self-confidence and the international competitiveness of the animation industry,and studies the interaction mechanism between cultural self-confidence and the international competitiveness of the animation industry.Cultural self-confidence is an indispensable condition for the international competitiveness of China's animation industry.China's animation industry international The improvement of competitiveness will in turn enhance the cultural confidence of the Chinese.Secondly,it analyzes the necessity and practical significance of improving the international competitiveness of China's animation industry.It is pointed out that the animation industry has become an indispensable part of the country's soft power.China's animation creation has not been able to make good use of its own culture and lacks cultural self-confidence.However,foreign animations frequently use Chinese culture to develop their own animation industry,and diverse cultures are also available to China.Culture has a certain impact.In this context,from the perspective of cultural self-confidence,the practical significance of improving the international competitiveness of China's animation industry is put forward,which is conducive to satisfying the people's demand for excellent animation products,promoting the promotion of national culture,and enhancing the cultural soft power of China.It is conducive to promoting cultural exchanges between China and foreign countries.Thirdly,it analyzes the development status of China's animation industry's international competitiveness,and points out that there is still a certain gap between the international competitiveness of China's animation industry and the developed countries of the animation industry,mainly because of the large gap between the output value of the animation industry and the developed countries of the animation industry.The total export volume of animation products is relatively small,the international share of China's animation industry is low,and the international influence is weak.The main reasons for the gap are analyzed in the perspective of cultural self-confidence,namely,animation creation,heavy technology,light connotation,simple imitation,Insufficient cultural innovation,lack of deep and extensive national cultural excavation,the national cultural connotation of animation works has not kept pace with the times.Finally,on the basis of finding out the problems and analyzing the reasons,from the perspective of cultural self-confidence,it puts forward some countermeasures and suggestions for improving the international competitiveness of China's animation industry,that is,not forgetting the original,fully excavating excellent national culture;absorbing foreign,learning from foreign excellent animation Achievements;facing the future,leading the direction of animation culture.