On The Construction Of Soft Power Of Chinese Culture From The Perspective Of Cultural Identity

Culture is the soul and symbol of a nation,while cultural identity is the basis of national cohesion,innovation and development,and the spiritual foundation of cultural soft power.In the wave of globalization,cultural soft power plays an increasingly important role in international competition and has become a strategic issue restricting national development.From the perspective of cultural identity,it is of certain theoretical and practical significance to explore the construction of cultural soft power and further enhance cultural centripetal force,charisma,synergy,influence and cohesion.Based on the theory of marxist historical philosophy and relevant literature research,this paper makes a preliminary discussion on how to improve the soft power of Chinese culture from the perspective of cultural identity by using inductive deduction method,historical analysis method and case analysis method.Based on the systematic study of the connotation of cultural identity and cultural soft power,this paper defines the relationship between the two sides:cultural identity is the important embodiment and internal source of cultural soft power.Combing the process of China’s cultural identity and soft power construction,the paper summarizes the achievements of China’s soft power construction.Socialist literary and artistic activities have been increasingly enriched,and the people’s spiritual living standards have been constantly improved.The cultural industry continued to flourish and the public service system was further improved.Cultural exchanges are frequent and cultural influence is further expanded.The sense of national unity and identity was strengthened,and the cause of national unity was developed.What remains to be improved is the lack of synergy,cohesion and influence in the construction of cultural soft power.Based on the analysis of the effective practices in the construction of cultural soft power in the United States,the United Kingdom,Japan,Singapore and other countries,combined with China’s national conditions,this paper puts forward the measures to enhance Chinese cultural soft power from the perspective of cultural identity:to consolidate the core consciousness of cultural identity and enhance cultural centripetal force.Strengthen the moral foundation of cultural identity and enhance cultural appeal.Strengthen the interest foundation of cultural identity and enhance cultural synergy.We will innovate ways to spread cultural identity and increase cultural influence.Enhance cultural identity cohesion,enhance culturalcohesion.This paper(except the introduction)is divided into the following five parts:One is to explore and analyze the theory of cultural identity and soft power.Through the analysis of cultural identity and functions,the role of cultural identity is clarified,that is,cultural identity can form individual identity,build cohesive social groups,and meet the needs of human spirit.By sorting out the historical context of soft power theory,the development status of soft power theory is clarified,and the relationship between soft power and hard power is further discussed.Through combing the components of cultural soft power,the connotation of cultural soft power is explored.Through the analysis of cultural identity and cultural soft power theory to find out the relationship between the two:cultural identity is an important foundation of cultural soft power,to enhance cultural soft power is to strengthen the important guarantee of cultural identity.Second,by combing the process of China’s cultural identity and cultural soft power construction since the founding of new China,this paper expounds the characteristics of China’s cultural identity in each period and the construction process and achievements of cultural soft power under this background.From the founding of the People’s Republic of China to the 18 th national congress of the communist party of China and the construction stage of cultural identity and cultural soft power,the party and the government have gradually solved the problem of orientation and coordination of The Times in theory,and promoted the comprehensive development of cultural system reform in practice.The construction of cultural soft power in the 18 th national congress of the communist party of China has gone through such stages as establishing the strategic goal of building a strong socialist cultural country,basically establishing the socialist core value system and deeply advancing the reform of cultural system.To sum up,this part mainly demonstrates that in different historical periods,the development of cultural soft power is closely related to the view of cultural identity presented by the society at that time.Three is the analysis under the perspective of cultural identity achievement and insufficient of our country’s cultural soft power construction,affirmed the ideological core values construction in China,the ideological and moral construction,cultural industry,cultural exchanges and promote the achievements of ethnic fusion,namely widely promote the socialist core values,culture and sense of promotion;Socialist literary and artisticactivities have been increasingly enriched,and the people’s spiritual living standards have been constantly improved.The cultural industry continued to flourish and the public service system was further improved.Cultural exchanges are frequent and cultural influence is further expanded.The sense of national unity and identity was strengthened,and the cause of national unity was developed.Since the 19 th national congress,under the leadership of the party and people’s joint efforts,China’s cultural soft power construction has made gratifying achievements.At the same time,it also finds the problems in the construction :the core consciousness of cultural identity needs to be consolidated,the moral foundation of cultural identity needs to be strengthened,the interest foundation of cultural identity needs to be strengthened,the communication channels of cultural identity need to be improved,and the cohesion of cultural identity needs to be improved.At each level,the specific problems and shortcomings are discussed step by step.Fourth,it is an effective way to study the four cultural soft power countries,namely the United States,the United Kingdom,Japan and Singapore.This paper mainly discusses the effective ways to promote cultural soft power from three aspects:cultural industry,which is the interest foundation of cultural identity;core values,which is the ideological defense line of cultural identity;means and means of communication,which is the communication channel of cultural identity.Dig into the core values of each country’s society,namely "individualism,freedom,equality,democracy,rule of law" in the United States,"innovation,adventure,advocating freedom and respecting democracy" in the United Kingdom,"justice,order,courtesy,patriotism and democracy" in Japan,and "state first,society first" in Singapore.The family is the root,the society is this;Care and support,respect for individuals;Seek common ground while shelving differences and seek consensus through consultation;The four countries’ core social values and concepts,such as "ethnic harmony,religious tolerance",will explore their soft power construction in an all-round way,and further discover the innovative and cutting-edge practices of foreign countries in cultural industry,core values construction and communication means,so as to absorb and draw lessons from them.Fifth,based on the systematic analysis of the achievements and problems in the construction of China’s cultural soft power and the sorting out of the effective practices in the construction of foreign cultural soft power,the author puts forward the ways to enhanceChina’s cultural soft power from the perspective of cultural identity,that is,to consolidate the core consciousness of cultural identity and enhance the cultural centripetal force.Strengthen the moral foundation of cultural identity and enhance cultural appeal.Strengthen the interest foundation of cultural identity and enhance cultural synergy.We will innovate ways to spread cultural identity and increase cultural influence.Enhance cultural identity cohesion,enhance cultural cohesion.Specific measures are further proposed in view of the core consciousness of cultural identity,the moral basis of cultural identity,the interest foundation of cultural identity,the communication means of cultural identity and the cohesion of cultural identity,so as to provide some theoretical guidance for the promotion and construction of China’s cultural soft power.