Research On The Generation,Operation And Regulation Of The Discourse Power In The China's Network Society

Nowdays,the network society has became an important place for human's production and life,also it has became the main battleground for competition between various ideologies and cultures.Falling into the category of ideology,the discourse power in the network society is restricted and affected by social existence,and it is a kind of power with a dominant position in the network society as far as mainstream ideology is concerned.The immediacy of expression and the freedom of transmission,the intersectionality of impartment and the variety of choices,the coreness of themes and the diversity of morphologies,the focus of society and the duality of connotations are the mainly features of discourse power in the network society.Through the analysisi of the internal process between network society discourse power's generation and operation on,we can understand the internal mechanism in the fromation of discourse power in network society more systematically,thus providing theoretical basis and practical guidance for the regulation of the discourse power in China's network society.The discourse power in the reality is somewhat similar to and also distinctly different from that in the network society.The similarities mainly include the conditions for generation,the purpose of regulation,and the challenges faced with during regulation of the discourse power.The differences mainly exist in the subject,form,content,characteristic and effect of the discourse power.The generation and operation model for the discourse power in the network society mainly consists of eight parts,namely,the conditions for generation,the subject of generation,the content of generation,the operation channels,the objection of action,the operation result,the cracking of operation obstacles,and the construction of operation feedback mechanism.As for the generation of the discourse power in the network society,the conditions for generation,the subject of generation,the content of generation and the communication channels constitute its core elements.Therefore,the analysis of the discourse power in the network society should focus and base itself on these "four core" elements.The operation of the discourse power in the network society substantially involves how the discourse power plays its role,and the analysis in this respect should focus on the object of action,the cracking of operation obstacles,the acquisition of operation results,and the feedback mechanism.The internal laws of generation and operation of discourse power in network society are mainly in three aspects:generating by independents and spreading through mutiple channels,generatinig in fragmentation and operating in systematization,generating in personalization and operating in mainstream.The particularity of the generation and operation on China is in three aspects:purpose,subject and mode.In recent years,with the gradual purification of China's network eco-environment and the improvement of China's comprehensive national strength,the discourse power in the network society shows a good trend in terms of overall operation.However,there also exist a number of problems such as imbalance in exercise of the discourse power,abuse of the discourse power,inefficiency of Socialism discourse,Discourse distortion under the pressure of Interest.There are both internal and external factors that affect the development of the discourse power in the network society.Internal factors mainly include some netizens' lack of ability to identify information,lack of rationality in their discourse,deviation of value orientation,loss of ideal and belief in socialism.External factors mainly include unsound mechanisms of generation,intervention and operation concerning the discourse power,poor operation efficiency of each mechanism,and failure to push the development of the discourse power in the network society toward Xi Jinping's thought on socialism with Chinese characteristics for a new era and theory of "four matters of confidence".In order to develop the discourse power in China's network society,it is necessary to refer to advanced experience from abroad.Such experience mainly covers the legalization of the discourse power in the network society,the regulation and active intervention by the government,and the reliance on citizens and media's consciousness and moral autonomy.The contest of discourse power in network society has became the main form of idelogical contest,controling the discourse power in the network society can help to maintain and consolidate the dominant position of the socialism mainstream ideology in China and speed up the epochal innovation in ideological and political education,and is also of positive significance for the creation of a democratic network environment and the development of political ideology civilization and political behavior civilization.Effective handling of the contradictions between the regulation of the discourse power in the network society and the right of discourse in the network society is a critical task in enhancement of ideological and political education in the network society.The discourse power in the network society must be regulated under a legal and institutional framework,and the contention for the discourse power should always be kept institutionally rational with excessive governance and extreme punishment avoided.Necessary conditions should be satisfied to construct a model for the generation mechanism of the discourse power in the network society,including the concept,theory and human resources for the generation of discourse power in the nerwork society.The model for the intervention mechanism of the discourse power in the network society is mainly manifested as the coordination and interconnection among three subsystems,namely,the measures,techniques and content of intervention.As for the model of operation mechanism fo the discourse power in the network socitey,it is under a basic structure consisting of environmental conditions,platform interaction and basic security.The discourse power regulation structure is consist of mechanisms of sound generation,perfect intervention and optimized operation.