Market Environment Change And Policy Influence On The Enterprises' Innovation Performance

With the globalization and integration of world economy,the enterprises'manufacturing and operation modern has changed a lot.Innovation became the best choice for enterprises in order to survive and develop in the sincere competition environment.There are many ways for enterprises to realize the innovation,including the product innovation,process innovation,organizational innovation and business model innovation.Based on the practice,more and more scholars started to study the topics related with enterprises' innovation behavior from different theoretical aspects.Resource based theory,institution theory,strategy theory,and social capital theory have been used to explain the enterprises' innovation activities.Enterprises' innovation will be influenced by the factors of market environment and government policy,at the same time,it is also close with the enterprises'strategy choice and political connection.Based on the theory and research before,the study took SOEs and private enterprises in manufacturing industry as the research sample,constructed the empirical model separately to analyze the relationship among market environment,government policy and innovation performance,and clarify the regulation effect of competition strategy and political connection.Besides this,we also compared the common and difference between SOEs and private enterprises.We collected the data according questionnaire survey,delivered and analyzed the data by the software of SPA 9.0 and evaluated the validity and reliability of variables.By the method of hierarchical regression analysis,we are trying to analyze the relationship among the market environment,government policy and innovation performance,to explain the regulated effect of strategy and political connection to the relationship and to construct the enterprises' strategy choice model.The theoretical value and innovation of the study are as the following:firstly,the study deepen and enrich the enterprise innovation theory;secondly,the research aspect is different,the former researches focus on one type of enterprise or one aspect,however,our study devotes the comparative research between SOEs and private enterprises and explored the different influence which market and government made to them;thirdly,the research has great practical significance to the enterprises and government.According to the qualitative and quantitative research method,the study found:the market environment changed more,SOEs had more power to make innovation and the innovation performance would be more obvious.The incentive policy and restriction policy would influence the enterprises' performance,however,the industrial policy,for example,the tax policy had no influence on SOEs.Comparing to the imitation and following strategy,self-dependent innovation strategy was more suitable for SOEs.Lastly,better political relationship would help SOEs to acquire extra-resource and improve the innovation performance.Secondly,for the private enterprises,the incentive policy would positively influence the enterprises' performance,however,the industrial policy,for example,the tax policy and restriction policy had no influence on private enterprises.Comparing to the cost-leading strategy,market development strategy would help private enterprises to acquire extra-resource and improve the innovation performance.Market competition has no obvious influence on private enterprises' innovation activities and performance.Finally,enterprise size has double influence on innovation performance,the innovation performance of enterprises with large scale is better than small-sized enterprises,however,when enterprises' size over-extended,the innovation performance will decrease.Thirdly and lastly,based on the comparative analysis,the study found market environment and government policy have more power for SOEs than private enterprises;no matter for SOEs or private enterprises,innovation strategy and market development strategy are the best choice;keep good relationship with the government are ever important for the enterprises innovation.In order to explain and clarify the research questions,the paper is divided into seven parts.Chapter 1 is introduction,introduce the importance and necessity of the research topic and clarify the structure,research framework,method and significance.Chapter 2 is the literature review of the relative theory which has been used to explain the innovation topics,mainly including innovation theory,resource based theory,institution theory,strategy theory and social capital theory.Chapter 3 is theoretical framework.We focus our research topic and variables,summarize the relative research conclusion and findings and raise our research hypothesizes and framework.Chapter 4 is case study.North Heavy Industry and Sany Heavy Industry are analyzed as the representative of SOE and private enterprise,and new hypothesizes are put forward.Chapter 5 is the design and measure of the scale.We describe the qualitative and quantitative methods,clarify the study process of empirical study,develop the measure scale,design the questionnaires and measure the validity and reliability of the variables.Chapter 6 is the study about market environment and government policy to the enterprises' innovation.The data analysis results and hypothesizes verification are stated in the part.Chapter 7 is the conclusion of the research,and discuss the significance of the conclusion and point out the research topics in the future.