Research On The Socialist Mainstream Political Value Network Communication

The mainstream political value of socialism with Chinese characteristics is the essence and core of the socialist political ideology with Chinese characteristics.It is not only the inheritance and development of Marx's doctrine,but also the theoretical abstraction of the political practice of socialism with Chinese characteristics.How to make the mainstream political value of socialism with Chinese characteristics to win acceptance,recognition of the overwhelming majority of the people,so as to lead the China socialist political development direction,guide and inspire the people of the whole country to continuously push forward the cause of socialism with Chinese characteristics,is the the most fundamental problems for spreading of the mainstream political value of socialism with Chinese characteristics.Since 1990 s,the widespread application of the Internet has profoundly affected the political,economic,cultural,military and life aspects of human society.It has changed the way of production and life style,shaping the new pattern of information dissemination.In the context of pluralistic social thought and in the new information dissemination pattern,how to make socialist mainstream political value always in the dominant and leading position is one of the major issues facing socialism with Chinese characteristics into a new era.On the basis of integrating the research achievements of political science,communication science and other disciplines,the paper focuses on the study of mainstream political value transmission under the network media.The paper first discusses the connotation and constituent elements of the mainstream political value of socialism with Chinese characteristics,and the connotation and significance of mainstream political value transmission under the network media.On this basis,it analyzes the advantages,disadvantages,opportunities,and threats faced by mainstream political value transmission under the network media,as well as the basic status quo of current mainstream political value networks.It is proposed that the dissemination effect of mainstream political values should be enhanced by updating the concept of communication,innovating communication methods,optimizing the dissemination environment,and fostering the network media literacy of disseminating the subject and the object.The main conclusions and viewpoints of this article include the following aspects:First,the mainstream political value is the political value that plays a leading,normative,leading role in society.It continues to develop with the development ofsociety,politics,economy,and culture.In the primary stage of socialism,socialist mainstream political values take Marxism as the soul,the common ideal of socialism with Chinese characteristics as the theme,and take the principle of “people-oriented”,“scientific development” and “justice and harmony” as the guiding principles.The constituent elements are freedom,democracy,equality,justice,and the rule of law.In the Internet era,the Internet has become the main battlefield for public opinion.Whether the mainstream political value can keep the main battlefield related to the party's future and destiny.It is related to the country's long-term stability and national cohesion and centripetal force.Therefore,mainstream political values need to be accepted,recognized,internalized,and practiced through the spread and diffusion of the Internet.Second,in the new era,the Party's management of media principles,the enhancement of cultural soft power,and the implementation of the strategy of building a strong nation on the Internet have provided protection for mainstream political values under the network media.However,the change of the traditional information dissemination method and information dissemination environment of the network still brings unprecedented opportunities and challenges to mainstream political value network dissemination.On the one hand,the network provides a dissemination platform and a communication carrier for mainstream political values,which enhances the speed of communication,enriches the forms of communication,and enhances the interactive nature of mainstream political values.On the other hand,the Internet has also provided hotbeds for domestic and foreign hostile forces to intensify ideological infiltration and various erroneous trends of thought and viewpoints in China,threatening the dominant position of mainstream political values.Third,the mainstream political value dissemination under the network media is based on interpersonal communication,group communication,organizational communication,and mass communication.It is based on website communication,virtual community communication,microblog,and We Chat communication.It affects the majority of users on the cognition,identification and practice of the mainstream political value through the collection and processing-channel choice-information-digital decoder-information feedback process.Fourth,to examine the current status of network communication,the spread ofsocialist mainstream political values is mainly composed of the following elements:freedom,democracy,equality,the rule of law,and justice.On the whole,various types of websites such as news websites,portal websites,and online TV,wikis,podcasts,blogs,microblogs,and WeChat all participate in the spread of mainstream political values.However,mainstream political values are disseminated with news.Websites and portals are mainly supplemented by other web platforms.Fifth,although the mainstream political value dissemination under the network media has won unprecedented opportunities,it is also facing the transmission difficulties.The difficulties faced by current communication are mainly reflected in:First,the main body lack of power,second,there are obstacles in the adaptation of communication methods and network communication methods,third,the lack of attractiveness of communication content,fourth,the intensified network ecological crisis,and fifth,changes in the circumstances of the audience.Sixth,the mainstream political value gaining a dominant position in a pluralistic society ideological trend and the impact of the western culture needs to keep abreast of the pulse of the times,strengthen the leadership and dominance of the party in the spread of mainstream political values,and occupy the Internet to spread the frontiers.Spread the law,continuously innovate the content,methods,and paths of mainstream political value network dissemination,optimize the communication environment,improve the communication between the subject and the object,and gather the forces of communication,so that the audience can feel the mainstream political value in daily life,and then actively focus on,identify and practice Mainstream political values.