The Research On Innovation Of Ideological And Political Education In The New Media Era

New media is one of the most important technological and cultural phenomena in the 21 st century.It has already surpassed the attribute of the technical application level,bringing not only technological innovation,but more importantly,the fundamental change of the traditional human way of life and the way of thinking caused by it.Undoubtedly,we are now in an era of new media.The new media is changing our life in an all-round way and reinventing the new media ecology.At the2 nd World Internet Conference,Xi Jinping stated clearly that during the "13th Five-Year Plan",China will vigorously implement the strategy of "Cyber Power",the strategy of "National Big Data" and the "Internet +" action plan,and develop a positive and progressive internet culture,expand the network economic space,promote the integration of the internet and economic and social development.Xi Jinping pointed out in the 19 th CPC national Congress that we should be good at using internet and information technology to carry out the work.The new media era poses new requirements for ideological and political education.Applying new media technology in ideological and political education and constructing content,method,carrier and mechanism system of ideological and political education to adapt to the development trend of new media age are the inevitable requirements and urgent needs of ideological and political education innovation.Ideological and political education in the new media era must take the path of innovation.Taking dialectical materialism and historical materialism of Marxist philosophy as guidance,on the basis of accurately defining and expounding the meaning,types and features of new media,this paper analyzes the dual influence of new media on ideological and political education,and discusses the paths of innovation of ideological and political education in the new media era comprehensively and deeply from four dimensions of content,method,carrier and mechanism.The new media is the sum of a variety of media formats,based on the network technology,digital technology and mobile communications technology,the computers(including desktop computers,laptops,tablet computers,etc.),smart phones,smart TVs and other equipment as the terminal,the internet,wirelesscommunications networks,broadband LAN,Satellites as channels,providing services and dissemination of information to users,to achieve personalized,interactive,real-time,non-linear and other new forms of communication.New media bring good opportunities to ideological and political education as well as severe challenges.On the one hand,it enriches the contents and the carrier of ideological and political education,broadens the platform of ideological and political education,narrows the distance between educators and educated people.On the other hand,it eliminates educator’s "authority of knowledge",and it is a challenge to ideological security,the ideal and faith education to educated people and traditional ideological and political education mode.New media is a representative of advanced productive forces.It shows more and more powerful momentum of development and its influence is still on the rise.Ideological and political education in the era of new media must follow the path of innovation because the innovation of ideological and political education is an inevitable choice to meet the requirements of new media development,the only way for its realization of modernization and an urgent need for its scientificity.The content of innovation of ideological and political education in the era of new media mainly includes Xi Jinping ’s socialist ideological education with Chinese characteristics in a new era,core socialist values education,Chinese dream education,patriotism education,network ethics and responsibility awareness education,and media literacy education.Xi Jinping’s socialism with Chinese characteristics in the new era is the latest theoretical achievement of the sinicization of Marxism in the new era.So it is necessary to strengthen the understanding of Xi Jinping’s socialism with Chinese characteristics in the new era ideologically,and conduct a comprehensive and systematic review of the main contents of the theoretical achievement study and take Xi Jinping’s socialism with Chinese characteristics in the new era as the centerpiece of ideological and political education in the new media era.The value orientation of people in the new media era has diversified features.The value orientation of collectivism coexists with the values of extreme individualism,hedonism and money worship.Modern values coexists with traditional old values.Social dominant ideas coexists with contemporary western social thought.China is now in a crucial period of social transformation,and the social structure is undergoing intense and profound differentiation,which inevitablyleads to great changes in people’s ideas and concepts.Only core socialist values are the miraculous cure for removing ideological obstacles,clearing unhealthy trends,purifying social atmosphere and resisting the influence of wrong ideas.The new media era must take core socialist values education as the core content.Some people in the era of new media have been shaken by the belief in Marxism,the common ideal of socialism with Chinese characteristics,the lofty ideals of communism and their basic principles and positions.Chinese dream has a profound ideological and conviction conviction and is the core content of the ideological and faith education in the new media era.In the new media era,to strengthen patriotism education is to meet the needs of complicated international and domestic security situations.At present,the domestic and international situations facing China require strengthening education in patriotism,strengthening the ideology of patriotism,stimulating the patriotic enthusiasm of people of all ethnic groups throughout the country,educating and guiding people firmly uphold the ideal and faith in patriotism and consciously defend the security and stability of our country.The internet world is a part of the real world.The internet life is based on the real society.The virtual cyberspace also contains complicated social reality problems,which include the problems of ethics and moral neglect,so the education of network ethics and responsibility consciousness should be strengthened.Media plays an increasingly important role in society.Media literacy has become the basic literacy of social people.Media literacy education should be strengthened from media cognitive ability,media application ability and ability of judgement.Ideological and political education in the new media era should continue to explore new ways,such as network environment optimization method,stereoscopic ideological and political education method,the typical model method,big data of ideological and political education method.At the same time,Weibo,WeChat,micro-public service,micro-class,micro-film and other "micro" carrier,mobile APP client,mobile newspaper and other mobile carriers,virtual communities,online games,online shopping and other online entertainment activities has become a new carrier of ideological and political education in the new media era into modern ideological and political education carrier system.In addition to this,according to the characteristics of new media and the need of adapting to the environment of the newmedia era,the management mechanism,the safeguard mechanism and the evaluation mechanism of ideological and political education in the new media era should be established and improved as soon as possible so as to continuously upgrade the innovation level of ideological and political education.