Research On The Effectiveness Of Visual Communication In Ideological And Political Education

For a long time,vision has been regarded as an important way to obtain information.In the view of philosophers of ancient Greece such as Heraclitus,Plato and Aristotle,the eyes are more reliable than the ears,and the vision enjoys the Supreme position.Baraz believes that the symbol of visual culture is the birth of movies,and that printing culture is giving way to visual culture more and more.Benjamin also pointed out that the film marked the change of human civilization in?Art in the Age of Mechanical Reproduction?.The emergence of movies shows that the way human beings convey information and meaning is changing gradually,the way language grasps the world is changing gradually,and it is possible for images to grasp the world.Heidegger also believed that things presented in the form of images,and confirmed their own way of existence and lifestyle through images.This is the landscape society described by Guy Debo,who believes that behind the landscape society is not the general accumulation of images,but the presentation of social relations behind images.Nicholas Milzov used Deborah's point of view to link visual culture with post-modern consumer society,believing that visual culture is the daily life of post-modern culture,and visual culture has become a cultural phenomenon of post-modern society.Hockheimer and Adorno's "cultural industry" explains how cultural industry controls people's daily life and inner soul from a technical and economic point of view.Nowadays,the development of visual information technology and digital technology promotes the innovation of modern means of visual communication.Various kinds of visual communication content enrich our daily life.The visual culture with image as the core is flourishing day by day,and is increasingly becoming an important part of our cultural life,affecting the information acquisition mode,cognitive mode and thinking mode.Human society has entered what Heidegger called"the age of images".The dissemination of contemporary visual culture can show different characteristics,which can be cultural,economic,political and social.As a result,the traditional form of ideological indoctrination gradually gives way to the modern,concrete,vivid and recessive form of visual communication,and the inherent ideological function of visual communication makes the daily life of mainstream ideology have a new direction of thinking.Therefore,the research on visual communication of Ideological and political education is an unavoidable realistic subject in the construction of mainstream ideology in China,and also an important grasp and weapon to respond positively to the "firmly grasp the leadership of ideological work" mentioned in the report of the Nineteenth National Congress.The research on the effectiveness of visual communication of Ideological and political education is a new subject that changes with events,advances with time and changes with circumstances.It is also an important research topic in the field of Ideological and political education and the field of Ideological and political education communication.This topic is of great theoretical significance and practical value.It is not only the inherent need to enrich the theory of visual communication of Ideological and political education and to promote the development of Ideological and political education,but also the realistic need to deal with various outstanding problems in the field of visual communication.It is also the need to carry forward socialist core values,strengthen the construction of socialist culture,firmly grasp the ideological leadership and disseminate Chinese stories and Chinese wisdom.This paper,focusing on "validity",makes a thorough analysis of the effectiveness of visual communication of Ideological and political education in different value relationships.In human practical activities,human beings are always driven by meeting their own needs.The scale of meeting needs constitutes the utility scale of human practical activities.Human practical activities under the utility scale always show a positive characteristic by satisfying certain needs and purposes,that is,effectiveness.As an objective practical activity,the discussion of visual communication of Ideological and political education must be based on its effectiveness in meeting people's needs and goals.The research on the effectiveness of visual communication of Ideological and political education follows the research thinking of "one core,two basic points",in which "two basic points" refers to the research fields of the effectiveness of visual communication of Ideological and political education and the value relationships between the effectiveness of visual communication of Ideological and political education;and "one core" refers to the specific discussion of different research fields on the effectiveness of visual communication of Ideological and political education in the different values.Taking the effectiveness of visual communication of Ideological and political education as a specific research object,this paper explores its basic problems,defines its research scope,and analyses its value relationship.On this basis,according to the basic logical deductive path,it systematically studies the effectiveness of visual communication of Ideological and political education.Specifically,the full text includes an introduction and six chapters of the text.Among the introduction part,the core innovation is to try to put forward a new research on the effectiveness of visual communication of Ideological and political education.From the angle of view,this paper innovates the logical framework of its research,tries to put forward the research field of the effectiveness of Ideological and political education visual communication,and systematically studies the three value relationships of the effectiveness of Ideological and political education visual communication in different fields,tries to analyze the three value relationships,and systematically combs the three value relationships.Chapters I to VI mainly discuss the following contents and viewpoints:The first part is the interpretation of the basic issues of the effectiveness of visual communication of Ideological and political education,including the first one is the interpretation of the connotation,type and characteristics,so as to accurately understand what is visual communication of Ideological and political education;the second is the interpretation of the concept of validity,research scope and ideological basis,which importantly focuses on the research field of the effectiveness of visual communication of Ideological and political education,including three levels:elements and process,laws and strategies,thus confirming the "basic point" of this study.The second part demonstrates the historical exploration and realistic dilemma of the effectiveness of visual communication of Ideological and political education.On the one hand,the effectiveness of visual communication of Ideological and political education has been investigated historically from two aspects:historical practice and historical influence.The time span of this historical investigation is from the founding of the Communist Party of China to the new era of socialism with Chinese characteristics,and from the different historical stages of revolution,war and construction,historical influence were explored.On the other hand,the realistic dilemma of the effectiveness of visual communication of Ideological and political education is explained in detail from three aspects:bad visual information weakens the communication validity,the digestion of meaning by image thinking mode,and the inherent difficulties of visual communication of Ideological and political education.The third part,starting from "validity",takes it as a logical starting point,demonstrates the essence of the study on the effectiveness of Ideological and political education visual communication,that is,the validity of Ideological and political education visual communication should be judged in a specific value relationship.Then it puts forward three kinds of value relations and different judging standards from the three value relations to determine the validity of Ideological and political education visual communication,and clarifies the "another basic point" of this study.Among them,three kinds of value relations are education value relationship,information value relationship and development value relationship,and the criteria for judging them are in line with the educator's value presupposition,the educatee's reasonable needs and the basic social requirements.The fourth part to the sixth part is to put the different fields of study on the effectiveness of visual communication of Ideological and political education in different value relations,which constitutes the core part of the full text,namely "a core".Among them,the fourth chapter discusses the general process of realizing the effectiveness of Ideological and political education visual communication in different value relations,and specifically analyses the coding process effectiveness,decoding process effectiveness and feedback process effectiveness of Ideological and political education visual communication in different value relations.The fifth chapter discusses the law of the realization of the effectiveness of Ideological and political education visual communication in different value relations,and uses the contradictory analysis method to analyze the basic law and specific law of the realization of the effectiveness of Ideological and political education visual communication in different value relations.The sixth Chapter discusses the realization strategies of the effectiveness of Ideological and political education visual communication in different value relationships,and specifically analyses the effective coding strategies,effective decoding strategies and effective feedback strategies of Ideological and political education visual communication in different value relationships.To discuss the effectiveness of visual communication of Ideological and political education from the theoretical level,we should not only use the effectiveness as a conventional concept without analysis,but also discuss the utility of the conditions(specific elements and their process),laws(objective laws)and methods(Realization strategy)in different value relationships from the theoretical level in the analysis of effectiveness.Only by clarifying this point,can we clearly understand that the effectiveness of visual communication of Ideological and political education is a deep research proposition,an important proposition to be faced in the process of theoretical construction and theoretical innovation of Ideological and political education,rather than a general proposition.