Research On The Effectiveness Of Ideological And Political Education From The Perspective Of Communication Studies

The report of the Ninth National Congress of the Communist Party of China clearly stated that "there is no limit to practice and there is no limit to theoretical innovation." In order to comply with the changing world conditions and national conditions,we must promote theoretical innovation.This is the development requirement of socialism with Chinese characteristics in the new era.With the explosive growth of digital media,various social thoughts have collided and merged with each other,and the general public has had greater autonomy and initiative to choose and participate in the dissemination of ideas.This has launched an impact on the socialist ideology with Chinese characteristics in a new era.It is a new situation.Under the unavoidable problem.How contemporary ideological and political education conforms to history,adapts to the times,how to always maintain the status of socialist ideology with Chinese characteristics in the new era,and how to better meet the needs of the general public spiritual civilization,all require that we should theoretical innovation and expand the new dissemination of ideological and political education Thinking,new areas.Ideological and political education has formed its own mature paradigm.Based on established concepts and research systems,academic theory innovation can be achieved through the expansion of subject areas and the integration of other disciplines.This article is a dissertation on the intersection of communication science and ideological and political education.Its purpose is to explore the feasibility measures for improving the effectiveness of ideological and political education through research methods and mature theories of communication science.Starting from the basic theories of communication science and ideological and political education,the article discusses the effectiveness of ideological and political education from the perspective of communication science in four stages.The first step is to use comparative research methods to sort out the basic theories of disciplines,and to obtain two disciplines in the discipline structure.The similarities in the four aspects of research content,research purpose,and communication path,namely,the possibility that communication studies and ideological and political education have the integration of disciplines;the second step,taking “elements” as the basic point,from the main body of education,the object of education,Education mediators and education rings analyze the causes of the failure of ideological and political education from the perspective of communication science.The third step analyzes the characteristics of the spread of ideological and political education,and analyzes the problems existing in the spread of ideological and political education through characteristics.In four steps,the specific problems of the ideological and political education dissemination were put forward to specifically improve the effectiveness of ideological and political education.Through research,it has been found that the current issue of improving the effectiveness of ideological and political education is actually the issue of how ideological and political education conforms to history and adapts to the times.This article is a good fusion of two disciplines,and it has played a role in the dissemination of science as a tool,interdisciplinarity of disciplines,and it has a close connection with the theory of ideological and political education.The use of mature theories in communication can be successfully introduced to improve ideological and political education.Effective measures of effectiveness,and can be summarized in accordance with real-life examples of universal,ideological and political education of the application of the law of transmission,there is a certain degree of theoretical innovation.In addition,the measures put forward in the article to improve the effectiveness of ideological and political education are based on the theoretical results already available in communication studies.The combination of real-life case studies has given the theory a new era.However,although the article analyzes the effectiveness of ideological and political education from the perspective of communication science,it does not propose corresponding measures to improve the effectiveness of the subdivision.According to the five major analyses of communication science,the article fully integrates the ideological and political education process and the dissemination process.The feasible measures proposed on the basis of this integration are actually the results of cross-disciplinary thinking.In the control analysis,the role of the educator is disseminated and it is proposed that the educator should have a “gatekeeper awareness” and “set the agenda” for the audience,and propose to enhance the attractiveness and persuasiveness of the educational content.In fact,this is to enhance the educational content.In the media analysis,to expand the scope of ideological and political education,the medium that can spread information can be used as the carrier of ideological and political education.Combining with the characteristics of the spread of ideological and political education,it is proposed to open up,maintain,and manage carriers to improve their ideology.The effectiveness of political education dissemination;audience analysis,based on the theory of “Usage and Satisfaction” in communication studies,combined with the spirit of people-centeredness in the Nineteenth National Congress to meet the people's growing needs for spiritual civilization,put forward ideological and political education The improvement of effectiveness can be achieved by satisfying multiple demands.In the effect analysis,two measures are proposed based on the “silent spiral” theory at the cognitive level of the audience.First,use the environment to consolidate cognitive effects,and second,control public opinion and strengthen group communication.The "opinion leader" theory network environment has a new era of significance and can produce strong communication effects.It can use opinion leaders to guide public opinion,strengthen ideology,and innovate model education.