The Research On Behavior Mechanism And Regulation Strategy Of Mass Running In The New Era

Excellence in sports makes China strong,and a strong nation excels at sports.In the new era,sports carry the dream of national prosperity and national rejuvenation.In the new era of accelerating the construction of powerful sports nation,and continuously improve the people's health,the mass running movement has ushered in a new development opportunity.Guiding the masses to participate in running scientifically,systematically and regularly is an important choice for promoting the construction of healthy China,optimizing the supply mechanism of public sports service and improving the overall health of mass runners.Since1995,China has successively issued a series of policy documents,which have clearly encouraged the public to participate in the national fitness campaign in various ways.,and preliminary results have been achieved.Compared with public's own needs,social needs and government expectations,there is still much room for the public to improve their running performance,promote the harmonious development of their physical and mental groups,and expand the effect of social capital.At present,academic research on running behavior mainly focuses on the macro or meso level of marathon.However,there are few thematic research on the behavior of mass running,especially empirical research on the micro-level of the internal mechanism,influencing factors and regulation strategies of the mass running problem by in-depth investigation and data analysis combined with the macro-social environment?Therefore,based on the needs of realistic problems and theoretical research,this paper takes the decision process of mass running behavior as the research object.Based on the theory of planned behavior and social capital,this paper analyses the behavior of mass running,then puts forward a theoretical framework to explain the behavior of mass running combining with the characteristics of running projects.Based on the theoretical analysis and empirical research,the conceptual model of mass running behavior is constructed.The behavioral preference,influencing factors and micro-mechanism of mass running behavior are systematically analyzed,and the corresponding research hypothesis is put forward.Based on the data of the personal questionnaire survey,combined with the PLS structural equation model,the research hypothesis in the model is tested and the results are analyzed.At the same time,based on the survey data of the organization of mass running behavior(running group,etc.)and combined with the multivariate statistical analysis method,this paper makes an exploratory study on the the status quo and main obstacles of mass running.The research results of this paper are as follows:First,the explanatory framework and verification model of mass running behavior.This paper proposes that the mass running behavior is positively affected by the running ability,running intention,running resources and time.The running resources and time have the greatest impact on the running behavior.The effects of various factors on the running behavior,running intention,running ability,running attitude and subjective norms of the public are also verified in this paper.Second,the analysis of the environmental factors of the public running behavior and their importance This paper puts forward the organizational environment elements of the mass running behavior and their importance and status quo,as well as the relationship model between the mass running behavioral environmental factors and the mass running behavior level.This paper also points out that manager support,financial support,event support,institutional incentives,activity arrangement,training arrangements,daily training instructions,competition guidance,sports injury guidance and service guarantee have a positive impact on the sustainability of mass running behavior.Third,identification of main obstacles to mass running behavior and analysis of their impact.This paper points out that the obstacles to mass running behavior come from three aspects: individual,running items and environment.These obstacles affect runners' running behavior through influencing runners' running intention,time,running resources and running ability,and then affect mass running behavior at the macro level.Fourth,research on the regulation strategy of the optimizing development of the mass running behavior.On the basis of empirical analysis and exploration research,this paper proposes optimization strategies and suggestions to improve runners' running intentions,enhance their running ability and running resources and optimize time allocation,which include value guidance and propaganda,scientific training and service guidance,site facilities construction and service,fostering support and organizational supervision,integrated service platform construction and diversified operation,standard development and improvement of event quality.