Research On The Influencing Factors Of Jingmen Young Makers' Continued Entrepreneur Behavior

Research on the influencing factors of Jingmen young makers' continued entrepreneur behavior and identify the facilitators to improve the efficiency and effectiveness of young makers' entrepreneur behaviors.This study may also shed lights on the policy-making for the local government and relevant universities to design proper policy for the development of young makers.Firstly,based on theoretical framework on the influencing factors of Jingmen young makers' continued behavior,this study has proposed relevant hypothesis and formulated the questionnaire.The questionnaire was distributed to 210 young makers,and extracted the key factors influencing Jingmen young makers' continued entrepreneur behavior.Secondly,the in-depth interview was also employed to further explore the factors impacting young makers' continued entrepreneur behavior.37 young makers were involved in the interview.For the questionnaire part,this study suggests that the performance of the newly found start-up by the young makers are significant influencing factors for the confirmation of the young makers' expectation and the satisfaction of the young makers,which will eventually affect their continued entrepreneur behavior.This is also found from the interview,where the entrepreneur capacity of the young makers is critical to their continued behavior.For the questionnaire,this study shows that perceived entrepreneur environment of the young makers has a positive impact on their expectancy confirmation;perceived support has a positive impact on their satisfaction;perceived pressure has a negative on the expectancy confirmation.In the interview part,this was confirmed that the entrepreneurship resources and the environment only serve as a hygiene factor for the entrepreneurship behavior of the young makers.In the questionnaire,perceived policy environment is negative to the continued behavior of the young makers.It may be explained by the fact that though the young makers are satisfied the supporting policy and failed to continue because of their shortage of money,social networks and inexperience.This was also identified in the interview,where the young makers who have already start-up their business are easily affected by other factors such as their financial resources rather than the environment.Entrepreneurship dream is the start of the young makers,and fostering the entrepreneurship spirt is critical for their continued behavior.In addition,the capacity of young makers is the core factors to the continued behavior,and the entrepreneurship education is conductive to the shape of entrepreneurship and improve their latter capacity.The affluent of resource and pro-entrepreneurship environment could also help.This study suggests that the entrepreneurship education and precise policy on the young makers who have already start their own business is of great value for the success and continued entrepreneur behavior.Specifically,1)building the eco-system for entrepreneurship;2)improving educational system for entrepreneurship;3)lowering the cost of the young makers and risk;4)facilitating the merge of entrepreneurship resources and key factors;5)Implementing the evaluation mechanism of entrepreneurship support policy.