Research On Logistics Organizational Innovation In Mobile Internet Environment

With the rapid development of mobile Internet,a large number of logistics organization models have been innovating,such as sharing logistics and e-commerce logistics platform.Meanwhile,a large number of large-scale logistics organizations have emerged under the background of mobile Internet.Its main form is logistics alliance,virtual logistics and logistics cluster as the form of large logistics organization.The trend of centralization of the logistics industry is obvious.The phenomenon of organizational innovation in the new environment has aroused great interest and widespread concern in the academic circle.The existing studies generally analyze the phenomena and organizational characteristics of successful cases from the static perspective of concepts and relations.The key issue is what "successful innovation is".However,why do we need to innovate this mode?What is the direction of the future logistics organization innovation? What are the prerequisites,conditions,influence factors and limitations of this type of innovation? We still know little about it.This paper constructs diversified models of product expansion and roundabout production models of quality improvement.At the same time,it explains the incentive and coordination mechanism to achieve organizational innovation.Based on the characteristics of mobile Internet and logistics organization,it explains the innovation process,the governance mechanism and the future logistics organization form of the logistics organization in the mobile Internet environment by using the theory.The theoretical conclusions are as follows:(1)The decisive factor of organizational innovation is the difference of relative transaction cost between organizations at different stages.The comparison between the actual transaction cost and the affordability of transaction cost determines whether the specialized logistics organization has "economic appropriateness".Only when the logistics organization exceeds the minimum scale of scale economy and the lowest category,it is possible to provide more types of professional logistics services on the basis of maintaining the "acceptable cost".Fixed learning cost,consumer preferences and technological level determine whether the organizational innovation mode of roundabout economy is generated.The external environment and internal conditions have changed under the mobile Internet environment.Logistics organizations achieve organizational innovation in the process of meeting diversified logistics consumption and providing roundabout production logistics products.Diversification of demand means that future logistics organizations will focus more on specific areas and develop differentiated logistics demand combinations.Meanwhile,mobile Internet technology improves the fixed cost by intelligentization of logistics and strengthening the link between logistics industry and environment.Through technological innovation,the scope of the logistics market has been expanded,and the specialized logistics organization mode has been realized.In the mobile Internet environment,the diversified logistics demand and the wide logistics market range have raised the roundabout production degree of the logistics industry,and created a large and complete logistics industry system.The evolution direction of logistics organization will evolve from monopolization to highly close cooperation and cross organization mass collaboration production among logistics organizations.(2)Changes in industry characteristics and organizational environment lead to changes in incentives and coordination.Incentives and coordinated changes determine organizational behavior and organizational structure.The incentive model explores the relationship between transaction cost and incentive,interprets the incentive methods of pre event property rights and ex post authorization,and analyzes the optimal ownership structure in the process of organizational innovation.From the perspective of knowledge sharing,the organization members of the organization who possess knowledge play an adaptive organization in the game of ownership control and distribution of interests.The obstacle of knowledge sharing determines the degree of knowledge asymmetry,and the degree of knowledge asymmetry is one of the decisive factors of organizational structure.Based on the degree of uncertainty of the environment and the difference of knowledge type,the adoption of the incentive and coordination mechanism can effectively reduce the transaction cost of the logistics organization,and realize the innovation of the logistics organization.Analyzing the governance mechanism of Logistics Innovation under the mobile Internet environment,we can see that the specialized division of labor organization mode utilizes dispersed knowledge.The development of mobile Internet technology provides technical support for the connection of knowledge under the mode of specialization.The innovation of logistics organization under the mobile Internet environment shows the characteristics of centralization and flattening.Centralization is a high-level authorization relationship among logistics organizations.Flattening is the property right structure of decentralization in logistics organization.Logistics organization is transformed from property right governance to relational governance.(3)The control mode of future logistics organization boundary will be changed from monopoly to control mode.In the highly monopolized stage,the human control factors in the interest distribution become the root of the instability of the logistics organization.With the collapse of monopoly organizations and the progress of information technology,the professional division of labor and the distribution of interests in the future logistics organization will be changed into the way of implementing the rules.The application of block chain theory shows the rudiment of future logistics organization.Through the block chain technology,centralization of software protocol,logistics organization completes the automatic triggering of Inter Organizational division of labor and profit distribution.The creator and participants of the logistics network share the ownership of the network and form the internalization of the externality of the logistics resource network.The logistics organization structure belongs to the decentralized property right structure relationship.Decentralized logistics network is a high-level authorization relationship based on specialized knowledge division.The Internet of things can obtain environmental information by intelligent recognition and sensing.Block chain technology automatically divides and distributies the benefits through intelligent contracts on the basis of this information,which automatically triggers the production activities of logistics organizations.The decentralized organization of logistics will integrate logistics into people's living space and form a transparent logistics environment that is everywhere,always and not visible.To sum up,the purpose of this study is to provide a logical and consistent framework for logistics organization innovation in the mobile Internet environment.The basic research of this paper is to explore the basic path and direction to realize the innovation of the logistics organization in the mobile Internet environment.For the development of logistics organization in the new environment,we first need to fully analyze the individual behavior,industry characteristics and organizational environment of logistics organization under uncertain environment.Then,choose the appropriate innovation path,incentive and coordination mechanism.Finally,we can cross the "low end lock" and realize the innovation and sustainable development of the logistics organization under the new environment.