The Balance Mechanism Of Innovation Approaches And Market Strategies Research Of Its Products From Cross-Layer Perspective

With the development of global economic integration,the international trade environment is deteriorating day by day,trade disputes are accompanied by technical barriers,geopolitical constraints on technology transfer,and market competition forces technological innovation.In such an international context,it is very necessary for Chinese enterprises to shift from factor driven to innovation driven strategy.This study hopes to systematically analyze the relationship between the two innovation approaches and firm performance in a dynamic environment from the perspective of firm and cluster network.On this basis,we hope to analyze the market of two new products with different degrees of innovation from the perspective of supply chain.To achieve the above research objectives,this paper mainly conducted the following research:First,the balance mechanism of exploratory innovation and exploitative innovation is studied from the perspective of enterprise resource view.In this paper,the constraint mechanism of organizational resources on enterprise innovation mode is considered in the dynamic market environment,and competitive advantage is added as the intermediary variable,and the relationship between the two innovation approaches and firm growth performance under different firm size and market competition degree is analyzed.Through cooperation with the Tianjin science and technology commission,we administered the questionnaire to 1250 innovative firms in Tianjin city,the empirical results support the inverted "U" shape existing in the relationship between balance of the two kinds of innovation and firm performance.However,the inverted "U" shape can be moderated significantly by the firm size and degree of market competition.Is that,with the increase of firm size,the best investment difference between the two kinds of innovation should be decreased,and the maximum firm performance increases;the intensification of market competition widens the investment difference of the two innovation methods corresponding to the best innovation balance and reduces the maximum enterprise performance.Second,from the perspective of cluster network,this paper analyzes the influence mechanism of the number and strength of network relations had by cluster firm on the two innovation approaches and balance mechanism.Based on the selection of 712 Tianjin innovative firm in the cluster of electronic information,biological medicine,energy & environmental protection and new materials as the research object,the empirical results confirmed cluster relationship had by the firm can significantly influence the two innovation approaches and the inverted "U" relationship between the innovation balance and firm performance.Specifically,the number of cluster relationships had by cluster firm is positively correlated with the exploratory innovation ability of firm,and the optimal innovation balance is inclined to the exploratory innovation direction.The strength of cluster relationship had by cluster firm is positively related to the ability of exploitative innovation,and the optimal balance of innovation is inclined to exploitative innovation.In addition,the absorptive capacity of cluster firm can significantly enhance the moderating effects of number and strength of the cluster relationship on the inverted "U" relationship between the innovation balance and firm performance.Thirdly,the market relationship of two new products with different degrees of innovation is analyzed from the perspective of supply chain.We found that the market analysis results of two kinds of new products from the perspective of supply chain show that the two kinds of new products have different market performance due to their differences in production cost,promotion efficiency and innovation degree,which will affect the formulation of firm innovation strategies and selection of innovation approaches.However,in the process of implementing the innovation strategy,if the cooperation enthusiasm of each member of the supply chain on the promotion and improvement of new products is improved by means of cost sharing,the market performance of new products can be significantly improved,so as to improve the innovation performance of firms,which will in turn affect the choice of innovation strategy of firms.