Research On The Theoretical Constitution And Realization Approcch Of Professional Basketball League In China

Professional sports league is an efficient organization in professional sports.Western professional sports maintain a strong vitality,creating a modern sports commercial miracle,and its is inseparable with the league governance system.Although our country has reached a consensus on implementation of the CBA League governance,but the theoretical research on the sports league is far behind the needs of the CBA League reform.In view of this,based on a comprehensive reference foreign professional Sports League successful operation and management experience,using the methods of literature review,expert interview,questionnaire,SWOT,etc regard the "Polaris Plan" as the basis,football reform as the reference,the Basketball Association substantive reform as an opportunity to realize the professionalization of China's CBA league as the goal,research on the establishment of China's CBA professional league theory and implementation approach,and draw the following conclusions:1)The CBA professional League is composed of a number of professional basketball clubs,is a economic organizations and social units with monopoly properties.League draw up a series of institutional system to promote competition and cooperation between the club and club,regards the marketiation operationas as a means,provide high-level basketball game service products to the audience,and thus achieve the goal of the league overall maximize benefits.2)The governance model and structure of the NBA League,the England Premier League,the Spanish Basketball League and so on are different,but the coexistence between the club,the interests of the integration trend is the same.The league can manage itself,operate autonomously,and has the remaining claims and remaining control of the league.The main function of the basketball association is service,supervision and communication.3)The CBA professional league adopts the NBA horizontal integration governance structure and the Premier League football management model,each club has the same stock right,own the status of enterprise legal person,and the rights of residual control and residual income.The CBA professional league represents the club's overall interests,is the highest authority of the CBA league and organization,The overall interests of the CBA professional league represents the club,the league is the highest authority of the CBA league and organization.The league draw up the system to keep the every club relatively balanced between sports competition and economic competition,so as to improve the basketball game results uncertainty.4)The CBA professional league management by the core management,supervision and management,industry management,the implementation of management,agency management and other five components.The core management league is fully responsible for the management and operation of the CBA league;The target model of the CBA league ownership is that the final property belongs to each club,CBA professional league became an important institutions to coordinate the relationship between the inside and outside of the club.The goal model of each club is to establish and improve the modern corporate governance mechanism,to form a sound corporate governance structure.5)The implementation of China's CBA professional league can be divided into three stages,namely the preparation phase of the CBA professional league(2015-2020),the formation stage(2020-2025),the improvement stage(2025-),and put forward the corresponding measures and a landmark event for each stage.From the implementation Speed of the CBA professional league should be based on gradual progress as the main and the progressive type as supplemente.The implement subject of the CBA professional league is combined with government coercion and market inducement.