A Study On Tourist's Recovery Experience ——Dimension And Mechanism

The rapid development of contemporary social economy makes the melody of rapid becoming the label of society.Hence,people lives in a rapid operational society.Specifically,the pace of life is accelerating,the pressure of people's physical and mental is also gradually increasing,and more seriously,their physical and mental health are affected to a certain extent.Therefore,people try to seek various ways to release physical and mental stress that comes from daily work and life,and they begin to make further self-regulation in order to achieve the purpose of self-recovery.In recent years,with the development and perfection of the tourism industry,the significance of tourism has been paid more and more attention for people,it has become the flavor of life and thus the tourism has become a new way of life and is used by most people to relieve the stress and regulate mood,and at the end for the energy renewal when come back to the daily work and life they can be able to appear in a dynamic form.As we all known,tourism has certain economic,cultural and diplomatic functions,and these functions have also been widely recognized and highly valued,but does tourism really also have the social function of alleviating physical and mental pressure and realize self-recovery and that brings people recovery experiences?Although some scholars have mentioned that escape and release are one of the motivations for people to travel,there is almost no study on why tourism has the phenomenon of escape and release from the systematic view,they did not make adequate and reasonable explanation for the function of recovery experiences of tourism,so why tourism brings recovery experiences remains unknown,not to mention the specific formation mechanism of the tourist's recovery experience.Based on the above phenomena and shortcomings,this study makes a deep analysis and discussion on why tourism has the social function of recovery experience and how to realize the social function of recovery experience basing on the theory of restorative environment,the theory of alternative compensation,the theory of psychological evolution and the theory of rehabilitation flow.In order to demonstrate the above problems,this study is carried out by a hybrid research methods of qualitative and quantitative.First of all,basing on the online notes of tourists,the elements of tourist recovery experience is identified and the preliminary model of the tourist's recovery experience is constructed by the grounded theory method which is consisted of three-level coding,that is open coding,spindle coding and selection coding,and then on this basis,the study combined with the previous research results,the place attachment is added,and the theoretical model of the formation mechanism of the tourist's recovery experience is constructed.Finally,the theoretical model is verified through the data obtained from the questionnaire survey.Through the above analysis,this study draws the following conclusions:First of all,through the method of grounded theory,tourist recovery experience is a four-dimensional concept including relaxation experience,psychological separation,purification experience and renewal experience and it is supported by the data.Secondly,it is also found that experience involvement plays a certain intermediary role in the relationship between environmental perception,restoration atmosphere,recovery servicescape and the tourist's recovery experience,and food experience plays an moderation role in the relationship between experience involvement and the tourist's recovery experience,which accelerates the formation of the tourist's recovery experience.The conclusions which have been built through the grounded theory have passed the empirical test of the data and have been supported except the direct assumptions that between the environmental perception,restoration atmosphere and recovery servicescape and the tourist's recovery experience,more specifically,experience involvement plays full mediator role in the relationship between environmental perception,restoration atmosphere,recovery servicescape and the tourist's recovery experience,and food experience plays a positive role in the relationship between experience involvement and recovery experience.Finnally,place attachment is also an important booster for the formation of the tourist's recovery experience,which plays a partial mediator role in the relationship between environmental perception,restoration atmosphere,recovery servicescape and the tourist's recovery experience.While the moderating role of tourism companions in environmental perception,recovery atmosphere and recovery servicescale and experience involvement does not exist.This study focuses on the tourists themselves and explores the social function of tourism from a recovery perspective.Compared with the existing research,it has the following four aspects of innovation.First,it has new understanding of the connotation and dimensional content of tourists recovery experience,and it is suggested that relaxing experience,psychological detachment,purifying experience and renewing experience are its constituent elements.Second,the principle of tourists' recovery experience is analyzed from the perspective of tourism and environmental psychology,and the reasons for tourists' recovery are theoretically answered.Third,it concludes the factors that affect tourists' recovery experience using the method of grounded theory,which changes the previous one-sided view from the perspective of recovery environment to understanding the produce of tourists' recovery experience.Fourth,the theoretical model of tourists'recovery experience formation mechanism is constructed basing on the rooted theory and literature induction,and then the empirical test is carried out to reveal the specific path that tourism promotes recovery.