The Study Of Influencing Factors Of The Quality Of Tourist Experience In Zhang Zhou Tenfu Tea Museum

"Experience economy" stresses the design of the stage and the participation ofthe consumers, and which creates the good feeling in their awareness in the processof consumption. The Experience Economy receives the concerns from the academicfields and becomes more and more popular. In the background of the importance onthe science educational tourism and tourist experience in the whole society, thispaper argues that the experience economy provides the new ideas for thedevelopment of the science educational tourism, so, how to keep the sustainabledevelopment of the science educational tourism’s base in the experience era is veryimportant. This paper is based on the theory of the experience economy and throughthe analysis of the science educational tourism, which finds the common pointbetween the experience economy and the science educational tourism, and whichputs forward some opinions on how to improve the satisfaction of tourists in themuseum of the popular science tourism.This paper is mainly combined theory with practice in the research methods.First of all, it discusses the contents and the related theory on the science educationaltourism, tourist experience, and experience quality. Second, it is based on the ChrisRyan’s classification of the tourism impact factors, which analyses the factors of theeffects on the quality of Tea Museum tourists experience from the theme of theexperience, the plot of the experience, the character of the experience, performanceservice management and souvenirs. Third, on the basis of the analysis of the case,this paper suggests that the museum of the popular science tourism should improvethe satisfaction of tourists from the following aspects: identify the clear theme of thescience experience; design the science experience plot in high participation; imitatethe vivid scene of the science experience in the use of high-tech; improve the qualityof science experience’s character and performance; improve the quality of servicemanagement; design the distinctive souvenirs. Finally, the last part summarizes thispaper, and which puts forward some problems that need to be further studied.