Research On Agricultural Cold Chain Logistics Intermediate Organization Mode And Supply-demand Matching Function

The people are the foundation of the country,and food is the essence of the people.Agricultural cold chain logistics is a necessary means to realize the balance of supply and demand of agricultural products,meet the basic life of the people,and ensure the stable development of economy and society.With the increasing demand of fresh agricultural products in China,the proportion of fresh agricultural products using cold chain in circulation is increasing.the circulation rate of cold chain logistics of fruits and vegetables,meat and aquatic products in China reach 35%,57% and 69% respectively in 2019.Agricultural cold chain logistics play an increasingly prominent role in the development of national economy.However,the development of China agricultural cold chain logistics industry is still relatively backward,and there is a large gap in the supply guarantee capacity.For example,only 60%-70% of vegetables are used effectively every year.One of the important reasons for this problem is that the supply and demand matching efficiency of agricultural cold chain logistics is not high,the level of market organization needs to be improved,and the professional,efficient and reliable organization ability of intermediate organization needs to be strengthened.With the continuous improvement of China logistics infrastructure and the rapid change of business model of digital economy,agricultural cold chain logistics intermediate organization ushers in the climax of innovation,which not only creates a lot of opportunities,but also brings new challenges.How does agricultural cold chain logistics intermediate organization market meet the special time-space requirements of new agricultural cold chain logistics,how to realize the efficient matching of distributed supply and decentralized demand,and what is the economic logic of its mechanism? This has become the core of this study.Based on the theory of intermediate organization,combined with the paradigm of time-space economic analysis,this paper studies the specific time-space performance,demand supply characteristics,supply-demand matching characteristics and matching organization attributes of agricultural cold chain logistics from bottom to top,and constructs an interpretation framework of agricultural cold chain logistics intermediate organization supply-demand matching with the characteristics of time-space analysis.Based on this framework,this paper makes a historical and comparative analysis on the development of agricultural cold chain logistics at home and abroad,summarizes the typical models in different stages and the transformation of leading economic factors.Furthermore,this paper discusses the causes and forms of agricultural cold chain logistics intermediate organization,explains the theoretical basis for the formation and development of agricultural cold chain logistics intermediate organization,and analyzes the key issues such as organizational boundary,organizational structure and organizational effect.In the aspect of empirical research,case analysis and quantitative analysis are carried out on different agricultural cold chain logistics intermediate organization matching mode,which verifies the explanatory ability of the theoretical model.Finally,the paper analyzes the governance mechanism of agricultural cold chain logistics intermediate organization,and puts forward some policy suggestions.Specifically,the main contents of the paper include the following aspects:First of all,based on the change law of agricultural products value with time,temperature control and space conditions,based on the analysis of the characteristics of supply and demand of agricultural cold chain logistics,the logic of selective preference of agricultural cold chain logistics demanders based on the perspective of time-space economy studied,and the interpretation framework of supply and demand matching of agricultural cold chain logistics intermediate organization is established.The agricultural cold chain logistics intermediate organization has the industrial economic characteristics of third-party attribute,network economy and scale effect,and asset specificity.It also has the time-space economic attributes of independence and continuity of time-space network,time-space scale economy and time-space expansion and amplification effect.The information interaction ability of "internet plus agricultural cold chain logistics intermediate organization" has the function of supply and demand transaction expansion,and promotes the matching function of supply and demand transaction of agricultural cold chain logistics.Secondly,the development of agricultural cold chain logistics at home and abroad and the evolution of supply and demand characteristics of agricultural cold chain logistics are summarized.Based on the development of agricultural cold chain logistics industry in China and the experience of developed countries,the lag of information development and the backward development of agricultural cold chain logistics organization are the main obstacles that restrict China agricultural cold chain logistics intensification and networking.The key factor to promote the supply and demand matching of agricultural cold chain logistics is to develop the internet plus agricultural cold chain logistics intermediate organization.In the process of evolution and interaction of supply and demand characteristics of agricultural cold chain logistics,tangible economic elements such as warehousing and transportation,and intangible economic elements such as refrigeration technology and information technology play different roles in different stages.Eviews econometric model is applied to analyze the impact of informatization on agricultural cold chain logistics industry,and to describe the extent of the impact of agricultural cold chain logistics industry.This provides theoretical support for the advantages of internet plus agricultural cold chain logistics intermediate organization in realizing the general and special supply and demand matching function.Thirdly,agricultural cold chain logistics intermediate organization are multidimensionally analyzed from the causes,boundaries,structure,effects and other aspects.Firstly,it analyzes agricultural cold chain logistics intermediate organization from three dimensions,namely,the specialty of the assets,the uncertainty and the frequency of the transaction,agricultural cold chain logistics intermediate organization has the intermediate function of the supply side and the demand side,so as to reduce the transaction cost by increasing the efficiency of the transaction.Secondly.as agricultural cold chain logistics intermediate organization is between enterprises and market organizations,its organization boundary is adjusted because of the cost,asset uniqueness and risks.Thirdly,agricultural cold chain logistics intermediate organization could be divided into core less enterprises,single core enterprises and multiple core enterprises,which showed the variety of organization forms in the process of its evolution.Fourthly,as a typical network organization,agricultural cold chain logistics intermediate organization has obvious network coordinated effect,the network economic effect,and the time-space economic effect,which are reflected on the development and evolution of its organization.Fourthly,it use AHP model to analyze the impact of the storage fee,transportation fee,and other value added services on agricultural cold chain logistics.It summarizes the organization mode based on the intensive demand resources,the organization mode based on the intensive supply resources,and the organization mode based on both the intensive demand resources and the supply resources.Using AHP,it analyzes the key factors that affect the cold chain transportation in the three models,determines the demand special degree of agricultural cold chain logistics,and analyzes the best organization plan for the supply and demand matching in each model.Through an actual analysis of agricultural cold chain logistics intermediate organization,it examines the process of supply and demand matching of the three forms of agricultural cold chain logistics in actual operation through the organization of Zespri kiwifruit international marketing company,Shanghai Jiuye Supply Chain Management Co.Ltd.,Cainiao cold chain logistics platform Co.Ltd,verfify the applicability of the interpretative framework established in the theoretical section.In the end,it analyzes the management mechanism of agricultural cold chain logistics intermediate organization.The profit distribution mechanism and trust mechanism are important restraints on the development of agricultural cold chain logistics intermediate organization in China.Agricultural cold chain logistics intermediate organization is an organization network made up of many complicated supply chains.Its management mode could be divided into two types: the joint treatment of the internal power system,the joint treatment of the internal power system and the external power system.The management mechanism of the internal power system pays attention to the reputation and trust mechanism,encouragement and restraint mechanism,decision-making and implementation mechanism,transparent information mechanism,and the structure of the profit distribution mechanism.While the management mechanism of the external power system pays attention to the role of the barrier mechanism,external coordination mechanism,and policy support mechanism.On the basis of this,it discusses the policy requirements for the construction of basic facilities,operation and management,the cooperation between local government and agricultural cold chain logistics intermediate organization.In a word,from a theoretical point of view,it explains the function of agricultural cold chain logistics intermediate organization to achieve the matching between supply and demand and the promotion of efficiency,and highlights the characteristic of the intermediate organization theory,the matching theory and the theory with the characteristics of time-space economy.In fact,it summarizes the history and logic of the development of domestic and foreign agricultural cold chain logistics,and analyzes the case of agricultural cold chain logistics intermediate organization in China.It also analyzes how the internet plus agricultural cold chain logistics intermediate organization could realize the general and special supply and demand matching functions of agricultural cold chain logistics from the dimension of time and space,which highlights the factors and path to stimulate the development of agricultural cold chain logistics intermediate organization.The paper has some innovations in the analysis of the characteristics of agricultural cold chain logistics intermediate organization,the explanation of the supply and demand of the intermediate organization,the intermediate organization structure and the matching mode of agricultural cold chain logistics.