Research On The Evolution Law And Upgrade Mode Of Green Product Diffusion Capability System

Economic development and technological progress have brought great convenience to people’s lives,but also brought many challenges to the environment.With the development of the economy and the improvement of people’s living standards,green development has gradually become an important concept of economic and social development,and green consumption has also become the focus of consumers and enterprises.Although consumers show obvious pursuit and love for green products,the reality is that the market share of green products is still low,the market development of green products is still insufficient.Compared with non-green products,the cost and price of green products are higher,coupled with factors such as consumers’ purchasing inertia,which lead to slower diffusion of green products and lower market share.As the main body of green product diffusion,enterprises play an important role in the process of green product diffusion.Due to the uniqueness of green products,enterprises cannot directly copy and operate the diffusion theory for ordinary products.In the process of the diffusion of green products,the resources and capabilities of enterprises directly affect the diffusion level of green products.So what conditions and capabilities should enterprises have in the process of green product diffusion,in order to better promote the diffusion of green products,in-depth research and systematic analysis are needed.This study takes the main body of green product diffusion-enterprise as the starting point,explores what conditions and capabilities enterprises should have in the process of green product diffusion,and understands the relevant structural system.Targetedly enhance the ability of green product diffusion,so as to better promote the diffusion of green products,and then enable enterprises to obtain and maintain long-term development of the competitive advantage.This study firstly defines green products and their characteristics,discusses the concept and characteristics of green product diffusion based on product innovation diffusion theory and customer value theory,and analyzes the elements of green product diffusion.On this basis,combined with the theory of enterprise capability,the concept of green product diffusion capability is initially proposed.Then,based on the viewpoint of system theory,the concept of green product diffusion capability system is proposed.At the same time,it defines the system evolution and upgrading connotation of green product diffusion capability.Based on the above analysis,a research framework for the evolution law and upgrade mode of the green product diffusion capability system is designed.The dissertation conducts in-depth excavation of green product diffusion capacity.This paper analyzes the important position of adopters in the process of green product diffusion.On the basis of clarifying the importance of the influencing factors of consumers’ decision to adopt green products to the research of green product diffusion,the meta-analysis method is used to determine the influencing factors of consumers’ decision to adopt green products.Then,according to the influence factors of the adopter’s decision,the mapping between the influence factors of the adopter and the diffusion ability of green products is established,and the connotation elements of the diffusion ability of green products are deeply analyzed.Based on the complex system perspective,the four subsystems of the green product diffusion capability system are analyzed: product customer value creation capability,product customer value communication capability,product distribution channel management capability,and market information collection and analysis capability.At the same time,the capability factors in the four subsystems are also summarized.On this basis,the structural model of the green product diffusion capacity system is constructed,and the confirmatory factor analysis is used to verify it.On the basis of determining the composition structure of the green product diffusion capability system,the relationship between the capabilities of the four subsystems is analyzed,and finally the green product diffusion capability system is constructed.On the basis of the systematic research on the diffusivity of green products,based on the evolution theory of complex systems,the evolution law of the diffusivity of green products is analyzed.On the basis of confirming that the green product diffusivity system is an artificial complex adaptive system with dissipative structure,the endogenous and exogenous dynamics of the evolution of the green product diffusivity system are analyzed.Then,the basic process of the evolution of the green product diffusion capability system is discussed,and the evolution process of each stage of the green product diffusion capability system is further analyzed based on the capability life cycle theory.On the basis of the above research,the dynamic evolution process of the green product diffusivity system is simulated by using the system dynamics method,and the evolution law of the green product diffusivity system is further clarified.On the basis of the systematic research of green product diffusion capability and the analysis of the evolution law of green product diffusion capability system,the law and method of system upgrade of green product diffusion capability are studied to provide guidance and reference for enterprises to improve their green product diffusion capability.Based on complex system theory,system synergy theory,etc.,according to the development direction of the system structure of green product diffusion capability,three types of green product diffusion capabilities are designed: a single capability breakthrough-driven upgrade model,a standard-based system synergy capability upgrade model,and a system reconfiguration upgrade model.Based on the designed pattern,comprehensively use theories and methods such as modeling analysis,quantitative scoring,system coordination degree calculation,and system reengineering theory to analyze and research the problems that need to be solved in the implementation of each model,such as the selection of breakthrough upgrade subsystems,the selection of system upgrade timing,and system upgrade procedures.On the basis of the above research,the selection method of the system upgrade mode of the diffusion capacity of green products is designed.Finally,taking CXE company as an example,it analyzes the system upgrade mode of green product diffusion capability,and verifies the feasibility and rationality of the conclusions of this research,and proposes corresponding strategies.This study expands the research perspective of product diffusion theory,enriches the research of enterprise capability theory,and forms a systematic analysis method of green marketing theory,which provides a reference for related enterprises to improve their green product diffusion capacity.