Research On The Reproduction Of Traditional Sports On Campus And The Mechanism Of Promoting Youth Cultural Identity In Guangdong-Hong Kong-Macao Greater Bay Area

National cultural identity is the cultural basis of national security.At the policy level,the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area call for supporting the promotion of Lingnan culture as represented by dragon boat racing,martial arts,lion dance,as well as strengthening patriotic education among youth from the mainland and Hong Kong and Macao.In reality,although the return of Hong Kong and Macao has been more than 20 years,the return of their hearts has not yet been completed,and there are still myths about the identity of the "post-return generation".Therefore,exploring how to promote young people’s recognition of traditional culture in Guangdong,Hong Kong and Macao from a regional perspective has become an essential part of the development of the Bay Area and the great rejuvenation of the Chinese nation in the new era.Among lots of traditional cultures,traditional sports,with its long history,extensive development,interesting forms and physical and mental pleasure,are favored by the people of the three places.Therefore,it is feasible in practical logic to shape the cultural identity and strengthen the sense of cultural identity of young people in Guangdong,Hong Kong and Macao through traditional sports in the campus field.At the same time,the contemporary mission of inheriting the excellent traditional Chinese culture and the nationwide development of traditional sports on campus have provided practical experience for the development of traditional sports on campus in the Guangdong-Hong Kong-Macao Greater Bay Area.Based on cultural identity theory,cultural change theory and cultural reproduction theory,this paper takes "How does cultural identity come into being in the new era" as the core question,comprehensively uses the research methods of literature,questionnaire,field observation and interview,and takes the mechanism and path of promoting teenagers’ cultural identity by traditional campus sports in three places as the research object,to clarify the logical relationship between traditional sports and cultural identity on campus in the Guangdong-Hong Kong-Macao Greater Bay Area,to comb out the historical evolution of traditional sports on campus in Guangdong,Hong Kong and Macao and the status quo of youth identity,to analyze the rational path of the reproduction of traditional sports culture on campus in Guangdong,Hong Kong and Macao,and to reveal the dynamic mechanism of the reproduction of traditional sports on campus to promote youth cultural identity,Finally,it puts forward the operation strategy with guiding and hierarchical dynamic mechanism.The dissertation strives to improve the theoretical system of sports’ promotion of cultural identity from the perspective of sociology,provide reference and basis for the practice of campus traditional sports promoting the cultural identity of young people in the Greater Bay Area,so as to strengthen its function in building a cultured Bay area and serving the national fitness,and finally achieve the dual goals of spreading Chinese excellent traditional culture and promoting the cultural identity of young people.According to the study:(1)The logical relationship between traditional sports and cultural identity on campus in Guangdong-Hong Kong-Macao Greater Bay Area includes academic logic,historical logic and realistic logic.Academic logic is the two-way interaction between traditional sports and cultural identity on campus.Traditional sports on campus is the carrier of shaping and strengthening cultural identity,and cultural identity is also the premise of participating in and spreading traditional sports on campus.The historical logic is that the cultural identity of Hong Kong youth is weak with the decline of traditional sports,Macao youth cultural identity is clear because of the strong martial arts atmosphere,and Guangdong youth cultural identity is stable with the inheritance of traditional sports.The realistic logic is that the predicament of traditional sports hinders young people’s identification of traditional Chinese culture,and the small nationalist cultural identity restricts the development pattern of traditional sports on campus.(2)In terms of traditional sports,the traditional sports in the Guangdong-Hong Kong-Macao Greater Bay Area are rooted in Lingnan culture.While being nurtured and nourished by Lingnan culture,they also enrich the connotation of Lingnan culture,so they have a long history and profound connotation.However,with the progress of the time and the development of society,especially the change of public demands,traditional sports in Guangdong,Hong Kong and Macao are also in the process of constant evolution.In the new era,martial arts in Hong Kong are gradually declining from prosperity to decline,and dragon boat in Macao is finally recovering after the trough,and with the help of "intangible cultural heritage" in Guangdong,dragon and lion dance has embarked on the road of cultural reproduction with rich connotation,form transformation,brand building and keeping pace with the times.Rope skipping and shuttlecock have found a place in the campuses of the three places,while the traditional sports represented by Hong Fist in western Guangdong have been continuously lost.In terms of traditional campus sports,Hong Kong’s traditional campus sports have experienced a development process from obstruction to multi-subject assistance,Macao’s traditional campus sports have changed from attaching importance to sports to promoting traditional culture,and Guangdong’s traditional campus sports have changed from attaching importance to classroom teaching to advocating extra-curricular activities under the help of the "double reduction" policy.In terms of cultural identity,in the context of the fierce game between traditional culture and heterogeneous culture,the failure of national education reform leading to the loss of historical and cultural concepts,and in the reality of increasing social contradictions leading to the rise of regionalism,the "post-return generation" teenagers in Hong Kong and Macao have such problems as weakening national identity,wavering cultural identity and reduced historical identity.The specific manifestation is that the ethnic identity of Hong Kong teenagers is stronger than the national identity,and the cultural identity shows a downward trend,with generational differences.The national identity of Macao is slightly lower than ethnic identity,and the cultural identity presents an unstable state,and there is an age difference between the regional identity and the national identity.Teenagers in Guangdong Province have a strong cultural identity,which is stronger than cultural symbol and value culture.These problems affect the unity of the people and social stability of the three places.Therefore,shaping and strengthening the cultural identity of the youth has been put on the agenda of the development of the Bay Area.(3)The current situation of traditional sports on campus in the Greater Bay Area is not optimistic.Since the release of the "double reduction" policy,traditional sports such as martial arts and dragon and lion dance with Lingnan characteristics have not been fully popularized in schools in Guangdong Province,and only a few schools in Hong Kong and Macao have introduced traditional sports content,which restricts teenagers’ cognition and participation in traditional Chinese culture to a certain extent.In order to adapt to the trend of social development,meet the needs of young people’s cognition and participation in traditional sports,and then shape and strengthen their cultural identity,traditional sports on campus in the Guangdong-Hong Kong-Macao Greater Bay Area need to take the initiative to "seek change" and interpret the rational way of reproduction of traditional sports culture on campus in the three places.On the one hand,on the basis of four aspects of reproduction: connotation,form,value and function,this paper discusses the reality of reproduction of traditional campus sports culture by realizing cultural enrichment,form diversification,value transformation and function derivation.On the other hand,based on the reproduction of the main body,communication and education,the paper analyzes the feasibility of reproduction of traditional sports culture on campus,taking the subjective initiative of multi-subjects as the leading role,multi-elements enriching communication forms as the bridge,and multi-elements realizing educational innovation as the link.Specifically,the youth,the government and the school are respectively used as the symbol,the platform of identity construction and the carrier of the development field of the traditional sports inside and outside the campus,giving full play to the subjective initiative of the multi-subject;The combination of diverse communication subjects,wide range of communication objects,popular communication content,rich communication content and continuous optimization of communication effect enriches the form of communication;Relying on age-appropriate educational content,diversified educational forms and professional educational leadership,the organic interaction between traditional sports and education is realized.(4)The dynamic mechanism of traditional campus sports in Guangdong-Hong Kong-Macao Greater Bay Area to promote youth cultural identity with the help of cultural reproduction is composed of the administrative coordination drive from the macro perspective,the multi-subject drive from the middle perspective,the multi-factor-oriented drive from the micro perspective and the structural relationship and operation mode among them.It aims to build a bridge of "intergenerational" transmission and space radiation for the development of family sports and social sports,and lays a foundation for the implementation of the strategy of sports power and healthy China.Among them,the organizational coordination force composed of macro-level administrative coordination and policy document support to play a top-level role.In order to guide the innovation of traditional sports on campus,it is necessary to play the driving role of multiple subjects,such as the cooperation between relevant government departments and non-governmental organizations,the interaction between schools and communities,and the cooperation between families and schools.Competition driving force and effective communication force at the micro level practice the process of cultural reproduction.With the help of various competitions,the former realizes the extensive promotion of traditional sports in the campus space and the organic linkage between classes and extracurricular activities,thus exerting the leverage role of leveraging the development of traditional sports in the three campuses.While the latter includes multi-subject interaction,internal and external audience adaptation,key content production,media integration and communication,and communication effect improvement,and then realize the popularization and communication of traditional sports in the three campuses in the whole society.(5)Under the effect of the above mechanism,the reproduction of traditional sports in the campus of the Guangdong-Hong Kong-Macao Greater Bay Area to promote the cultural identity of young people is based on local conditions,the fundamental is inheritance and innovation,the key is to meet the needs of young people,the guarantee is to emphasize the cultural attributes of traditional sports,and give birth to the horizontal and vertical operation strategy.Horizontal reproduction extends the space for traditional sports on campus to promote youth cultural identity.It needs to keep pace with The Times through documents related to traditional sports on campus and campus sports activities under the background of emphasizing the influence of internal and external factors,and satisfy the identity needs of campus field,teacher subject and student object.The reproduction of campus geographic space,social space expansion and extension of off-campus space and other fields enriches the content of horizontal reproduction;It is necessary to develop the traditional sports on campus not only to fight against the entrance examination,but also to reach cooperation at the macro,middle and micro levels,and to innovate the form of horizontal reproduction.Vertical reproduction continues the time of promoting youth cultural identity by traditional campus sports.In the form of inheritance and innovation,it needs to experience reproduction at three levels of objects,institutions and ideas,including from "entertaining gods" to "entertaining people" to "entertaining oneself",from collective memory,through the development of cultural tourism,and finally back to the content of constructing collective memory.