A Feasibility Study On Industrialization Project Of Dry-freezen Powder Of Traditional Chinese Medicine

Along with the development of the society and the improvement of the science and technology, a trend of'Returning to the nature'is emerging world-wide. At the same time, the research, development and application of the natural medicine has been paid much attention to gradually internationally due to the increase of the drug factor deceases caused by western medicine and its unsatisfying effect on curing chronic deceases. The Chinese herbal medicine is the very effective medicine on curing some difficult and complicated deceases. In this situation, the traditional medicine in our country has begun to be paid attention to by the other countries in the world and therefore resulted in the upsurge of traditional Chinese Medicine, which provided a good opportunity for China's products to enter the international market.This article analyzes the opportunities and challenges that China's pharmaceutical companies are facing after China entered WTO and proposes the strategy that our country should enhance the innovation and intellectual protection of the traditional Chinese medicine and improve the industrial chain of modern Chinese medicine and facilitate the industrialization of the traditional Chinese medicine, applying the theories and methodology of modern marketing, science and technology management and project management from the angle of strategic management. This article also deeply probes the project of the industrialization of dry-freezen powder of the series of Chinese medicine from the angle of project management according to the background of the project and company. Based on the theories and practices, it first researches the features of the projects of the pharmaceutical industry. Secondly it established the frame of the feasibility study of the dry-freezen powder according to the situation and trend of the international medical market and the features of our medical industry and makes a complete and systematic feasibility study from the aspects of market, process and technology, project construction, organizational structure and human resources, financing and financial evaluation, etc.. This article adopts the qualitative and quantitative theory to conduct the market analysis and research. By comparing the situation of the medical market domestic and abroadand based on the actual products of the company including astragalus dry-freezen powder, bilobalide dry-freezen powder, new shengmai dry-freezen powder and acanthopanax dry-freezen powder, it forecasts the capacity and the sales of the market. According to the industrialization policy of the country, it proposes to improve the industrial chain of the Chinese medicine and facilitate the industrialization construction, achieve the modernization of the traditional Chinese medicine and make the results of research of the Chinese medicine more scientific and practical.