| This paper introduced the condition of the Baotou Chinese Herbal Medicine Limited Company and also look back on the development of pharmacy enterprises completely. The paper tell us the medicine industry will have a fast development, based on steady -developing GDP and driven by demand, through macroscopic and industry analysis. However, the performance of medicine industry gets much worse, because of the following reasons: first, the medicine supervision is strengthened. Second, costs rise sharply while prices continue to decline. Chinese patent medicine is also from heaven to hell in a turning point, so in the operation of a business survival in the next few years, there will be a restructuring in the crude survival of the fittest.This paper makes an SWOT analysis about its competitiveness, in the light of specific background in Baotou Chinese Herbal Medicine Limited Company. Meanwhile, according to its strategic goals in the next five years, the paper puts forward the strategy concerning how to realize strategic objectives on the basement of analysis, namely -Baotou should choose the strategic integration and horizontal integration strategies, so as to consolidate the key advantage for higher degree of economic of scale and development. Besides, the enterprise should adopt different strategic focus in competitive strategy. At the same time, the paper points out concrete functional planning in marketing, finance, production, R & D and human resources, corporate culture. At last,it brings up that the enterprise should have two stages, steps, including the control of strategic implementation, as well as the possible threats.
|
PDF Full Text Request