Based On The Marketing Domestic Design Strategy Study Of Elderly Toy

With the degree's further deepen of population aging in China, both state and society is enhance the attention to the old people, the aging problem been increasing the China's specific national conditions. Nowadays, the social problems caused by aging will gradually showing here, especially in some big advanced cities that it stepped into the high aging period, such as Beijing, Shanghai, Wuhan and more similar cities what the aging issues has become the extremely actual problem in the process of urban development. How to mend the social security of old people and improve the more social conditions for them is becoming the chiefly issue of China society need to solve at once.China's economy sharply increase enhance the power of state, moreover, it is provide the funding for the people's livelihood problems cared by state, as to the old people's social pension insurance system the state is being extend the covered scope., and improve the security level. The old people's material well-being life requirement basically satisfied. However, only these can not afford the absolutely system, still need more others as spirit demand."Earlier old before rich"which is China's population structure and age hierarchical outstanding feature., and most old people lived with"empty nest". Their mental health problems are becoming more and more outstanding, and how to made them lived happily ever after, reduce the elderly life of loneliness becomes all aging society need to solve. Hence the old people's toy might alleviate this phenomenon to some degrees.Europe, Japan and other developed countries stepped into aging society in the middle of last century. By contrast, their relative researches and skills are successful better than the others, especially Japan in the sphere of toy production. This paper is engage in both domestic and international comparative products study, for the research of old people toy's design and develop, and according to the marketing differentiate and draft strategy to the above. Meanwhile absorb the modern design idea used to the marketing research, provided, thereby, a kind of fixed position strategy for this field. Consequently, take example by Europe and America high-tech and intelligent characteristic in the development process, Proposed improved design strategy in line with China's traditional toy.