Study On City Identity System Of Hangzhou

Due to the disorder of the construction of the city identity system facilities in Hangzhou and the absence of the related theories, this paper tries to build a city identity system theory under the enlightenment of corporation identity system. It is constructed by three parts including the city mind identity system, the city behavior identity system and the city visual identity system.Combining the theory and the situation of Hangzhou, this paper will then identify the city mind identity character of Hangzhou, plan the proper city behaviors, and design the unique visual identity facilities of Hangzhou.