The Research Of Product Development And CIS Visual Identity

Outstanding Corporation Identity and creative product design are both important to a company's development. Corporation Identity system is made up of internal culture, exterior visual identity and behavior criterion. Product is the core of a company. It must be taken in consideration when we establish corporation identity. Product figure should communicate company's management inspirit and visual identity.The dissertation researches the relationship and communication between Product design and Corporation Identity System. It studies semantics' application in product design. It narrates that appearance, color and texture of a product can express company culture and visual identity.In this dissertation the feature and communication of series products and the import of Corporation Identity are researched.