Supporting Graphic Design And Scalability Of Visual Identity (Ⅵ)

Now is the era of rapid economic growth, the same company or brand of product homogeneity serious, business or brand hope that through some means to differ themselves from competitors. CI (corporate identity system) as a corporate or brand image planning, design, communication and management strategies, programs and tools, more and more valued by the business community. One, VI (Visual Identity System) is CI important part of the strategy, it is an outward manifestation of internal nature, the audience through the corporate or brand visual identity system that can feel close corporate culture and philosophy, identify business products and services. This is for business or brand image, sales are very helpful.In the visual communication systems are often most concerned about signs, and supporting graphics can easily be ignored. This attention to signs and ignore the status of auxiliary graphics, visual communication system applications will design some bottlenecks, and after the implementation will encounter many difficulties for the unity of corporate visual image of the negative impact. This neglect is also reflected in the theory, the current academic understanding of the auxiliary graphics are very different, very vague definition of the concept, its scope is unclear.After the auxiliary graph from the shape, color and style to discuss three aspects of analysis supporting the design of graphics and design method of entry points, by a large number of case studies to prove the feasibility of these methods, as well as the merits of various design methods and needs attention place. Second part focuses on supporting graphics extension, I think the graphics should not be supporting "static", but should keep track of dynamic development, to distinguish between "system" and "unity" are two concepts find a balance point in between; station perspective in the system auxiliary graphics, get rid of programmable design, weakening the consistency of supporting graphics, enhanced the timeliness of its design, the design people-oriented, so supporting graphics and visual recognition system to have vitalityThrough this research, I think the graphics in the VI in the secondary position of importance, the development of its scalability is necessary and essential. As a graphics system supporting visual symbols, core symbols supporting graphics can help create the desired gas field and atmosphere, the better to convey corporate or brand idea. It can increase the visual recognition system, other basic elements of adaptive applications, so that a more expressive set of VI, to improve the audience's acceptance and understanding of, and ultimately enhance the penetration of corporate image communication, increase audience awareness of enterprises . Visual identification system designed to summarize the various projects being integrated in one system to consider, each project has its own personality, to their applications dynamic, we must focus on the basic design of the extension, extension of visual recognition Survivability fully reflect the growth, this is also true for the auxiliary graph.In this paper, Also hope that the future can look at ancillary dynamic graphics, look at the visual recognition system, to assist the development of graphics broader free space.