The Research For Idea Of Web Image Design Based On Kansei Engineering

According to《Statistic Report of Development of The Nineteen China Internet》which published by Chinese Internet Information Center (CNNIC) on 23^rd January of 2007 revealed that the number of Chinese domestic internet user already reached 137 million until 31^st December 2006. It is clear that China is coming into a "high-speed" period of internet application.As a media, a platform, internet have been more used and depended by people. With the development of this trend, the network gains more and more popularity. At the same time, the web image design also begins to gain people's attention, because it is not only a carrier and form, but also one kind of community responsibility. At present, there are many kinds of web image designs, with the good and the bad intermingled, some even violates morality principle for commercial benefits.The same web image has different intentions and effects for different people. Enterprise hopes their own website eminent in the field of the same occupation, the consumer hopes that what is seen is what he needs, the designer hopes that what he designs suits to both the user and the consumer. Then, how to control the web image design? How to accomplish the work freely and successfully? How to ascertain thevaluation standard of the web image design? ...... the research of a series of theproblems is going to be the key problem that we must solve during the development process of the network, namely, the problem of web image design idea.What is called "Do not have rule, do not be circumference ". Not only ourselves but also our behavior, they are both need to have a governing principle. The different principle could produce different result. Thereupon, the choice of principle appears all-important. The article combines Kansei Engineering with web image design not merely because the application of Kansei Engineering has got very big success in other fields, but because of whose oneself systemic and scientific idea. According to the concept of colorway, the concept of graphic design, the concept of usability design, the concept of interaction design and others, the author abstracted the factors of the Kansei Engineering in order to lay the foundation for the problem. In the end, the paper established a method system of the idea based on Kansei Engineering through the case of "Recruitment Website". And then the model of the idea was set up on the basis of the research. This idea grasps the trend of web image design, and it could not limit the design thought as well, making web image design step into the right path. This study gives an example of web image design, meanwhile, it also forms a supplement to design academic.It consists of five chapters in the article. The first chapter summarized the background of the research, the process of the writing and it also introduced the significance of the thesis. The second chapter introduced the conception, the development and the characteristic of the web image design, and it redefined the conception of web image. The third chapter is the summary of the Kansei Engineering, and it introduced the conception, the production, the application and the development clearly. The fourth chapter summed up various tradition design ideas' strongpoint. And it abstracted the factor of Kansei Engineering from the reference of traditional ideas. The fifth chapter is the important part, it introduced the research method, the criterion and the idea model. The sixth chapter is the conclusion part of the article. It introduced the conclusion and limitation of the research.