Study On Transport Developing Strategy Of YanDa Train Ferry

The thesis has a comprehensive analysis on the status quo of Yanda Train Ferry Transportation; finds out the problems at present; summarizes the experiences of the train ferry transportation at home and abroad; introduces the Analytic Hierarchy Process to have SWOT matrix analysis, so as to judge the developing environment for Yanda Train Ferry Transportation; predicts the future of the supply of goods utilizing the theory of Grey Model. On this foundation, the development strategy is measured through filtrating and composing the chosen ones, making creative advantage of three-dimensional space-time system to precede strategy program, leading the advanced theory of Blue Ocean Strategy into, and bonding the strategic points of characteristic brand and cooperation. The statement aims to provide powerful proof for the running of Yanda Train Ferry Transportation, make it develop better in the future, at the same time let more people know about the present situation and the future development of the train ferry transportation in our country, provide the theoretical and practical references for the central and local government as well as the relative department in the macroscopic decision-making of train ferry transportation construction, and set an example for other train ferries how to gain the development space in the transportation market. The research demonstrates that, Yanda Train Ferry Transportation takes an important role in restructuring regional transportation net, and optimizing the transportation system. As a special method of Transportation Ocean-Rail, it has natural competition advantages. And the prediction shows that the market which Yanda Train Ferry Transportation engages in can meet the transportation amount, but it also faces the problems of the multiplex market competition and insufficient industry scale. To some extend, Yanda Train Ferry Transportation is the production of national strategy, so it must harmonize the relationship between enterprises' interests and national strategy, adjust ceaselessly the proportion of train freight and independent management in the development process, engage in the market by the most optimizing combination; form the brand by powering the fixed characteristic, strengthen the cooperation with the customers and coteries, create an excellent combined transport system, dig the factors of promoting Yanda Train Ferry Transportation development and Blue Ocean Strategy, finally become the leader of ocean-rail transportation, serve the revitalization of old industrial base of the Northeast and international sea transportation in Asian northeast, and serve the national route plan and the transportation strategy.