The Research Of Visual Design In Green Package

In currently, the design of green package has become the centre of the package design field and consumers' view. A variety of the research conclusions about materials,construction,skills and so on has been used in practice. This article is based on the fundmental,follow the theme "visual design", having the research on the problem of "emphasize skill, ignore design","emphasize nature protuction , ignore artificial concerning". The important point of the article is the model design of the green package , element design and the visual design.The model design of the green package need not only consider the demands of the commom model design of package, but also follow the special model rules of the green package to adapt to the situation of the replacing with the green package design. The picture,words,colours,enviroment logos in the plane elements design is need to surround with the consumers' visual habbitants and consumer mood, passing the information of green enviroment protection, and make it to be a primary design. The visual design need to make use of the nature materials and the artificial materials properly, and to be different with the only skills, reflcting the spirit and the demands of the humanity design.Get by the arrange and the analysis of the data, and the summarize of the experience and the moral in the pruduction practice of the design of green package, to generalize some methods and principles of the visual design of green package. And in the different views about the system,psycology,sympotom,language study to analyse every problems of the visual design of green package, and expland the visual design is the important part of the design production in the visual design of green package. At the same time, discover the design of green package which is not only show the enviroment protection but also has the good visual feelings, and fulfills people's overall demands is also the necessary direction of the modern design of green package.