| Project management has become the core technology of operation in many industries, such as construction, information technology, product development and other sectors. In the real estate industry, the project of real estate development is a whole process which bases on project planning, project design management, construction management, sales management, and property management. This article is about the whole process of Longfu international department project, and it bases on the theory of the whole planning of the project. From the opinion of the developers, this article makes a detailed analysis which includes the planning process of real estate project management, project SWOT analysis, market research and planning, the location of guests groups, project planning design and the construction drawing management. This thesis makes a research on the control and management of the real estate construction, including the control of construction process, quality control, and cost control. It also gives several examples about sales planning, marketing planning, marketing plan, and marketing cost. On the other hand, the article makes a comprehensive study on property development and management, and it also gives some specific advices, such as early intervention, charge of property fees, and detailed management methods of cell property. On the basis of the study above, the article gives the points about the whole process of real estate development and management. It improves the management pattern and strengthens the procedures of real estate management. In a word, this article has a profound impact on raising the level of real estate management, and it can provides the management pattern about the whole process of real estate development and management. |