Study Of City Public Bicycle Design From User Experience

The thesis analyzes the design status condition of domestic and oversea city's public bicycle from user experience. Take Hang Zhou for example, the thesis deep research and study public bicycle user's social categories, psychological characteristics etc. It's base on customer's"safety experience","publicity function","brand image and visual experience","psychological emotional experience"etc four sides, to analyze the current problem of Hang Zhou city's public bicycle , and put forward two improved design, i.e. building good brand imagine of Hang Zhou city's public bicycle, putting together of public bicycle and Hang Zhou city's quality and geographical and cultural characteristics; and improving the public bicycle's quality, analyzing public bicycle function, structure and material base on"Popularization"service and meet the"publicity"requirement. Those two improved design can clear represent public bicycle's"publicity","popularization","personalized".