Research On Packages' Color Design Of Children's Food

With the continuous improvement of living standards of the public, most food products package have greatly increased in the field of materials, techniques, colors, patterns and so on.However, the internal design of children's food products has not been able to keep pace with the time. Particularly, there are many flaws and irrationality in package design.According to physiology, psychology, aesthetics, color science, artistic design and other subjects, I have focused on a more systematic analysis and discussion on the color design of children's food package in this thesis. Further elaborated times and regularity which are influenced by region, culture and nationality are the characteristics of children's food package color R&D and design issues.I have two ways to discuss and analyze. On one hand, I have a survey of the characteristics about the color design on domestic children's food package status and have analyzed the psychological characteristics of children's cognition and children's food packaging design element. How to establish a scientific, complete and reasonable children's food package system of color design? What are the key points of color scheme? What is the consumer psychology? I have discussed and analyzed on that three main headings and other views. In addition, the thesis demonstrates the problems, direction, product status and technique concerning on children's food package color research and design.With the package getting closer and closer to people's lives, requirements on children's food package design tend to be more and more critical. Children's food package color design should reflect reasonable and essential characteristics of science. So the children's food package are added more naive and playful element which reflect the adults' respect and caring. That is useful to make the color more creative, harmony and comfort. That kind of color design is good for children's lives and growth. According to the characteristics of color, I've covered four steps to show my view. First, I have analyzed the attitude of Children's food package color design based on the preference, rules of favor, different regions and ethnic about children who are in different ages. Second, I've researched on the psychology reflect about the color design. And I've investigated the result of the contrast about the children's cognitive reactivity with the food package color. Finally, on the basis of the above studies, I have represented the product positioning, design features and performance method of children's food package color design techniques. In a word, children's food package color design should pay attention to the theme, to the consuming psychology, concerning the product feature and position. We should focus more on the interest and sensibility and be fit for the consumer psychologyI make overall conclusions of a more comprehensive and systematic exposition of the children's food package color design theory and human-oriented design methods with the image data and design examples to illustrate my point.