The Application And Communication Effects Research Of The Human Body Applied In Advertising Photography

Advertising photography,as a form of commercial art, carries the heavy responsibility to convey advertising messages, and makes use of all available elements in order to achieve the performance of its purpose. The human body has a great charm, undoubtedly, which provides a powerful weapon for advertising photography, more and more being used for these. This paper is unfolded for the focus on the combine of the human body and advertising photography. Through the collection of large amounts of data, using the method such as observation, case analysis and induction, combining theoretical analysis and specific examples, the article conducts in-depth study of the application and communication effects of the human body applied in advertising photography.In this paper, firstly, through combing the development track of the human body applied in advertising photography, the article reads out the uniqueness of the human body in the advertising photography, analyses the request of their creativity, and defines a special meaning of the human body used in advertising photography; Secondly, the article makes a detailed exposition of the application that the human body is used in advertising photography from three aspects of feasibility, gender differences and means of artistic expression, and clears the reason why the human body is favored by advertising photography and the basic relevant points of the artistic expression; Finally, the article deeply analyses the induction of the human body in advertising photography from three levels such as visual, psychological and subconscious, and discusses influence of the human body to communication effects of advertising photography.The whole paper considers the application and communication effects of the human body applied to advertising photography as the center and starts, interlocking. And makes a comprehensive and systematic analysis of the special meaning, the application and the communication effects of the human body applied in advertising photography. And proposes own views and thoughts about the future of the human body used in advertising photography from two aspects of international and domestic, that the key to its future development is correct understanding and innovation of the concept. This makes the subject more profound practical significance.