Study On Application Of Conceptual Photography To Graphic Advertisement

The main idea of conceptual photography is to express a certain idea. As an extension and evolution of conceptual art in the media, is the creation of an independent means and forms which is pulled out from the conceptual art. With the changes in social ideology of post-modern, post-modern society, the ad showing a variety of changes and form, the conceptual photography in advertising come into play, its subversion of the traditional forms of advertising photography, and graphic advertising were recombination and expression.Post-industrial society, people’s ideas and changes in consumer behavior has made traditional forms of advertising are no longer satisfy people’s needs. Since the conceptual photography in the1960s produced so far, in the arts, business becoming more and more attention in the advertising practice, the company has a strong conceptual use of photography to express the concept of corporate image, to convey a corporate culture; in the PSA, the performance of conceptual photography is more clear-cut ideology. In this paper,"art" photography and the conceptual "business" of how the combination of the two print ads were described and analyzed around the concept of photography in graphic advertising play a role, through data collection and analysis, case studies and the use of induction, theoretical analysis and specific examples will be combined with the conceptual photography for print ads in the application in-depth study.In this paper, advertising, design, consumer behavior, semiotics, communication theory and other subjects, respectively, of conceptual photography in graphic advertising feature the use of works of art, visual performance, technical approach, creative thinking, analysis and study, Addition, the concept of photography on commercials and public service ads in the application described in the analysis; work through the existing summary based on the analysis to create their own practical work. Finally, the conceptual photography in graphic advertising for the use of applicability of the analysis shows that are not advertising any product can be used to express the conceptual photography, and from the communication point of view of the conceptual photography in graphic advertising about the proper use in order to achieve the good effect in marketing communications.