On The Interactivity Between Modern Commercial Illustration And Media Development

The paper aims to make a systematic study of the interactive relationship between modern commercial illustration and media development. By analyzing how modern illustration is produced to meet the commercial needs in the information environment which is built by the spreading ways and methods of modern information, it is also aimed to summarize the intrinsic causes why these two interact with each other.The paper is made up of five parts, whose structure is a rational verification process including summary, deducing, induction, and conclusion. The first part, the introduction, deals with the background, necessity and feasibility of the research and the significance of applying the theory to practice. The second part is a general description of modern commercial illustration and media development. The third part mainly elaborates the elements constituting the interactive relationship between modern commercial illustration and media development. The fourth and fifth parts are about the analysis of the interactive relationship between modern commercial illustration and media development and a summary of the intrinsic causes.By relating and analyzing the commercial illustration and media development, this paper reveals that commercial illustration and the media together serve the commercial purposes, forming an interactive relationship of mutual restraining and mutual reinforcing. Thanks to the commercial elements, commercial illustration and media interact with each other actively, depending on each other, leading each other and reinforcing each other in technology, spreading ways and the exploration of the new ways of artistic expression. This relationship directly helps the prosperity of modern commercial illustration. Meanwhile, because of the commercial elements, the intrinsic artistry of commercial illustration is widely applied for commercial purposes and widespread with the help of modern media. In this way, commercial illustration, as a form of artistic works, serves its function of aesthetic education to the fullest.