The Design And Research Of China's Movie Poster In New Period

This discussion of this article is the China' movie posters in New Period(1978-1999),the selection has the representative movie playbill to carry on the analysis and the research,since has combed the China' movie posters playbill development vein.First,longitudinal analysis of the status of the movie posters in new period, and the status of the design of movie posters at this stage and put forward the problems of posters' design; followed combining the art of painting at home and abroad,and foreign design style of movie posters, horizontal explore the causes of the China' movie posters in new period; then key to the movie posters of China's new period as the study object, from the constitute elements,the unity of content and form, localized design language, communication and interaction with the audience, to analyse the creativity and performance of the movie posters.Finally, combined with my design case, further explore the innovation and expression of movie posters.The paper try to from the creative and performance of the China's movie posters in new period find some elements for today's design, hope to make some contribution for further raising the quality of posters'design, and cause concern and thinking about China's posters' design.